BBH will handle the Heinz brand in the UK and the Heinz Sauces business across Europe, which includes Heinz Ketchup. The agency will produce multimedia campaigns to run across Europe. Giles Jepson, the vice president of marketing for The Kraft Heinz Company in Europe, said: "BBH demonstrated excellent consumer understanding and insight, which they were able to turn into very strong creative directions."

The average spend on YouTube from the top 100 brands -- such as Apple, Coca-Cola and IBM -- has increased by 60% year-on-year, according to Google. It claims the number of the top 100 advertisers investing in video has risen by 40 percent year-on-year. Google found that views of branded content of the top 100 brands have almost doubled in the past 12 months. The 100 brands have racked up more than 40 billion views in total, and more than 18 billion of those views were recorded in the past year.

Although 80% of UK businesses recognise the benefits of a greater alignment between internal sales and marketing, almost half (40%) still have no systems in place to unify the respective divisions according to new research from specialist recruiter Ranstad Sales, Marketing and Retail. Over recent years brands have attempted to unify their sales and marketing. Last year, alcoholic spirits producer Diageo notably aligned the two in a bid to "more efficiently" tie together the customer journey.

As online retailer eBay and payments company PayPal finally split their operations, the latter appears to be building a strategy to cope with the rise of rival mobile pay solutions such as Apple Pay. Having traded together since eBay bought PayPal in 2002, the move seems bold, considering the latter's ongoing successes. The volume of payments handled by PayPal rose 20% to $66bn, with 1.1 billion transactions processed, for the three months to 30 June. Its total revenue, meanwhile, increased by 16% to $2.3bn.

Retaining the right talent is crucial to support the emergence of "creative planners," argues Phuong Nguyen, head of eBay advertising in the UK. Even as programmatic "beds in," publishers are already eyeing up the next seismic shift in the industry -- native programmatic. Its impact will certainly be felt across the industry, with a recent report predicting that by 2017, content marketing and native ad budgets will grow by 59% and 46%, respectively -- outpacing the growth of display and search ad spend.

Programmatic continues to grow at a rapid rate, but only one in two of these ads are actually viewed by consumers, with viewability rates continuing to fall, according to a report. The findings were revealed yesterday in the latest Adform quarterly RTB (real-time bidding) Trend Report, which also shows the amount of money spent on branding ad formats using programmatic technologies surged 333% in the 12 months leading to Q1 2015. This led to an increase of 119% in ad spend.

Havas Helia has been tasked with creating a global customer engagement strategy and communications plan for Regus to support its ongoing global expansion plan. The appointment follows a competitive pitch run by Agency Insight. OgilvyOne picked up Regus' global customer engagement account in April last year. However, a spokeswoman for OgilvyOne said it was a year-long contract.

Transport for London's (TfL) bus, tube and rail network proved the most popular for Apple Pay users with twice as many people using it to pay for a TfL journey (850) than for food at Pret a Manger (400) in the first three days, according to the study of 26,000 tweets and 15,789 people by Brandwatch found. Waitrose, Tesco and Boots were among the top five brands with the most Apple Pay evangelists, while Nando's, Co-op, Subway, McDonald's and Starbucks had the least.

British fashion brand Ben Sherman has been sold to US private equity firm Marquee Brands in a deal worth $40.8m. Famous for its shirts, the brand -- which was founded in Brighton in 1963 -- was previously owned by Oxford Industries and will now join a portfolio of brands including Italian shoe and leather goods maker Bruno Magli.

Jim Beam is doubling its investment in digital marketing this year in an effort to reach younger bourbon drinkers as it admits previous efforts have been "lacking." The brand saw a 43% uplift in sales in the year following the launch of its first global "Make History" campaign in 2014 starring spokesperson Mila Kunis, resulting in a second ad featuring the actress earlier this year.