Adidas is planning to further its investment in marketing over the rest of the year, starting with a new campaign for its flagship Adidas brand dubbed "Create Your Game" as it looks to raise the visibility and reputation of its brands among both consumers and retailers and build on the success of its football business ahead of the Euro 2016 tournament next year.

Unlimited maternity and paternity leave. A $70,000 a year minimum salary. No one tracking how much holiday time you take. A $2,000 annual travel allowance. Freezing your eggs to postpone having children and a free massage every Friday. These are all policies introduced in the past few months at some of the biggest tech companies in the world.

Lenovo completed its $2.91 billion acquisition of Motorola's handset business, Motorola Mobility, almost a year ago, but has not quite worked out how to bring the two companies together. This is the second major tech brand integration for Lenovo after it bought IBM's "Think" PC brand more than a decade ago.

Research by Aberfield Communications found that almost a third of Premier League shirt sponsors lost an average of GBP10m per season because they were not doing enough to increase their brand awareness. The findings argued that sponsorship brand awareness is only successful if it's supported by a bespoke activation programme geared toward engaging with fans.

Two-thirds of online TV subscribers in the UK say they don't watch original shows, such as "House of Cards," that have cost their providers millions to commission. Just 31% of people told Ofcom in April that they used an online TV service to watch original programming, compared to 75% who said they watch films and almost half who said they watched US shows.

JCDecaux will take over what TfL describes as the world's biggest bus shelter advertising contract from Clear Channel, which has held the account since 2005. TfL kicked off the contest to install and operate its street furniture in September last year. JCDecaux will sell ad space across 4,900 of TfL's bus shelters from 1 January 2016,

The National Basketball Association (NBA) wants to promote its position as a global "sports and entertainment" property by focusing on "branded experiences and content" in the UK and Europe. As part of the 2015-16 season's "NBA Global Games," the Orlando Magic and Toronto Raptors will face off at the O2 in London in January 2016, the capital's sixth regular-season game.

Over 90% of advertising executives plan to increase their "programmatic investment," with 40% claiming they will do so by more than a third in the next 12 months, according to IAB Europe research -- although the lack of adequately skilled staff is proving a barrier to more rapid adoption.

Having just launched a shoppable YouTube ad, Very.co.uk plans to become one of the first UK brands to launch shoppable ads through Instagram. Although the technology isn't live yet (it is expected to be activated in the coming days), Very.co.uk revealed that the fashion retailer is already hard at work on pushing the technology to other social media platforms.

Professionals with families are moving further from their workplaces, shifting the boundaries of suburbs into rural areas -- 'ruburbs' -- and creating new types of consumers with a taste for country life on a city salary. Families have long sought to get more for their money by swapping urban living for life in the suburbs. Thanks to increasing digital connectivity and better commuting options, however, the suburbs are spreading into rural areas, creating the new phenomenon of 'ruburbs', according to Experian.