Smartphones have overtaken laptops as the most important device to connect to the Internet for the first time, although with TV viewing still on the rise and more people using more devices to browse the Web, channels are growing ever more diverse. According to Ofcom's annual "Technology Tracker" report, a third (33%) of UK consumers now cite their smartphone as the "most important device they use to connect to the internet at home or elsewhere". Laptops came in second at 30% followed by tablets with 19%.

Adidas has acquired Runtastic, maker of fitness apps and gadgets, for nearly $240m in an effort to expand its digital capabilities. Founded in 2009 and based in Austria, the company said it has about 70 million registered users. It offers more than 20 apps that cover endurance, health, and fitness activities. It also offers hardware including a heart rate monitor and GPS devices.

English Football Association chairman Greg Dyke has condemned the growing number of clubs electing to deny journalists access to their staff, players and matches. Speaking after the BBC boycotted Rangers for banning one of its reporters from Ibrox and Swindon Town fully forgoing press access instead opting to share news exclusively through an app, Dyke penned a letter to an increasingly concerned National Union of Journalists (NUJ).

The campaign, which is supported by experiential and digital activity, will be Twitter-led in a "brand first" and will encourage families to interact with McDonald's over social media for the chance for kids to be a Player Escort at next year's UEFA Euro 2016 in France. Running until the end of August, the #CelebrateBetter campaign -- also on Instagram and Periscope for the first time -- calls on families to submit photos of their children's goal celebrations via Twitter to be in with a chance of winning.

Kiss, the Bauer Media-owned radio network, is the fastest-growing major commercial UK radio network, according to the latest figures. The latest Rajar figures, published this morning, showed a 13.1% year-on-year increase for Kiss as it climbed to 5.24 million listeners for the second quarter of 2015. Another Bauer network, Absolute Radio, also made strong gains as its combined weekly audience reached 4.04 million, a year-on-year increase of 7.5%.

Apple's new music streaming service, Apple Music, has attracted 11 million trialists since its launch at the end of June, the company has announced. Spotify has 75 million active users, with 20 million of them paying for its premium service, and the rest listening for free. Other rivals include Deezer (16 million active users and 6 million subscribers), Rhapsody/Napster (3 million subscribers), Tidal (770,000 subscribers) and Google Play Music and Rdio (which have not announced figures).

Children are watching less broadcast television as they turn to online activities and services such as YouTube, according to Ofcom's latest Communications Market Report. The number of minutes of TV watched on a TV set - including through catchup services by children between the ages of four and 15 fell by 17 minutes, or 12.4%, between 2013 and 2014, to just under two hours per day.

London-based Quilliam Foundation, a counter-extremism thinktank co-founded by Maajid Nawaz, has launched a YouTube video targeting those who may be seeking out online call-to-arms messages from Isis and could be vulnerable to radicalisation. The latest video ad, developed by London agency Verbalisation, forms part of the Quilliam Foundation's #notanotherbrother campaign which aims to provide a counter-narrative describing the human cost of radicalisation and exposure to Islamist extremism.

The launch of Marks & Spencer's online personal assistant "Tuesday" is part of a wider strategy by the retailer to "step up" its digital investment a gear and move from a "low hanging fruits" plan to high risk/high reward activities. It is part of a plan by the retailer to "think outside the box" in order to boost loyalty and sales, but the brand must ensure it is still getting the digital basics right and not alienating its core customers.

Orangina is launching a GBP4m multichannel campaign targeting millennials in an effort to premiumise the brand in the UK and "shake up" the soft drinks category. The "Life is Flat, Unless You Shake It" campaign will kick off with out of home advertising on 10 August followed by VOD, social, digital, on premise and in-store activity, as well as a cinema ad playing up the brand's European heritage.