The BBC will launch a new online streaming service in America as part of an effort to raise more money from commercial sources abroad. Lord Hall, the director-general of the BBC, said the new service would deliver programmes not already shown in the US. The BBC will seek to take advantage of the US trend for "cord-cutting," whereby consumers are abandoning pay-TV subscriptions in favour of so-called "skinny bundles" of relatively inexpensive streaming subscriptions from providers such as Netflix and Amazon.

The chief executive of Discovery Networks, the television arm of John Malone's global media and telecoms empire, has called on the industry to push back against erosion of its power by Apple, Amazon and Netflix. David Zaslav, who was America's best-paid chief executive last year with a total package worth more than $156m, said broadcasters and producers should resist pressure to serve up programming piecemeal to the benefit of technology giants.

Less than a day after the launch of iOS 9, Apple's latest operating system, content-blocking software is at the top of the app charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12. In the US, the take-up has been even starker: Purify is at number 5 in the charts, and Peace is the top paid app in the whole country. The popularity of the apps suggests that mobile ad blocking could become even more widespread than it is on desktop.

Advertisers will soon have the option to pay for an ad on Facebook only if it is 100% viewable as the social network bows to concern from brands over how much of their ads are currently seen by consumers. Facebook says it will work with third-party verification company Moat to determine whether an ad has been viewed. There is, however, no minimum time that the ad has to be in view for. The new buying option will be available across all advertising that appears in Facebook's news feed including video, text and images.

Burberry is launching the first ever "Snapchat show" for a luxury fashion brand as it unveils its Spring/Summer 2016 collection on the mobile app the day before its official runway show at London Fashion Week. The luxury fashion brand aims to get its latest collection in front of Snapchat's 100m daily active users for a 24-hour period only. The Snapchat show will reveal the collection looks as finishing touches are being made, as well as a Snapchat-curated montage of crowd-sourced Burberry show imagery.

The head of the network behind hit shows such as "Mad Men" and "Breaking Bad" has criticised the use of data to pick shows, calling it a "goddamm disaster." Josh Sapan, chief executive of AMC Networks, said data mining was useful for marketing and promotion but not in making creative decisions. Although he failed to mention any rival firms in comments made at the RTS TV festival in Cambridge, Amazon and Netflix are US companies known for using data to inform decisions.

An online bullion dealer has paid a massive GBP600,000 for the gold.co.uk web address - the highest ever deal for a UK domain name. City entrepreneur Rob Halliday-Stein broke the bank mashing the previous most expensive UK domain name Cruise.co.uk by GBP40,000. BullionByPost was founded by Mr Halliday-Stern with just GBP10,000 and is now the UK's number one online dealer with sales of over GBP100 million a year.

For an event that over the next 6 weeks will bring over 400,000 international tourists to the UK, host 2.3 million spectators and be watched by over 4 billion viewers worldwide, the buildup thus far feels decidedly lacklustre. To say the Rugby World Cup feels a little underwhelming in comparison to its more famous, footie-playing brother is an understatement; if this were the FIFA World Cup we'd already be riding the crescendo of excitement created by media and brands alike.

It's been two years since Heineken first unveiled the beer dispenser, dubbed the Sub, as a tentative step into creating a direct ecommerce stream for beers like Desperados, Birra Moretti and Affligem. But since its fanfare introduction the brewer has been relatively shy about marketing the Sub, The main reason Heineken has avoided a heavy push for the dispenser is the fear of disturbing the equilibrium with its existing commerce partners such as Amazon, Tesco and Carrefour.

The ad, created by pd3, plays on the Deezer name by displaying things that rhyme with it and uses a parody of a 1970s educational style video with a voiceover. It introduces a geezer who is seen dancing by throwing his legs forward and then using tweezers. The film also shows a sneezer and a crowd pleaser. At the end viewers are shown what the Deezer app looks like and are encouraged to download it. Deezer said the ad has been "designed to appeal to the British sense of humour."