Channel 5 is set to benefit from a significant cash injection from new owners Viacom following their GBP450m takeover of the network last year, promising a "double digit" budget increase for 2015/16 programming and a brand overhaul. The cash will fund an increase in news output and an overhaul of its on screen brand as it seeks to differentiate its tenure from that of Richard Desmond and reinvigorate the channel's ratings.

Scotch whisky brand Johnny Walker has launched the largest marketing campaign in its history with 'Joy Will Take You Further,' an evolution of the of the drinks brands 'Keep Walking' campaign. Launching simultaneously in over 50 countries the piece is based on fresh insights into how success is viewed by today's consumers, promoting the concept that joy in the journey of progress is part of the recipe for success. A star-studded cast includes Jude Law and Jenson Button.

Rebekah Brooks is to take charge of her first digital acquisition after returning to News UK with the GBP58m acquisition of ad platform Unruly Media by parent company News Corp. The company's three founders will stay on. The deal is worth an initial GBP58m in cash, with a further GBP56m payable if certain performance conditions are met. Unruly specialises in distributing and tracking video ads across social media, has worked with brands including Dove, T-Mobile, Evian and Renault.

Adidas is looking for an agency to help engage existing customers and handle some digital activity. 72andSunny was appointed as the global creative agency for Adidas' sports performance division in March, overseeing work on football, running, basketball and women's products. Iris, the agency majority-owned by Cheil, is the global lead on Adidas' football division. Havas Work Club picked up the brand's UK social media account in 2013 after a competitive pitch.

To support the rollout, the Interpublic network has hired Jonathan Fowles, the chief strategy officer at Initiative, as its first chief media officer. The launch may involve taking Mediahub, the Mullen Lowe Group US media agency, to the UK or bringing its expertise into the new unit. Mediahub has offices in Boston, Los Angeles, New York and North Carolina. The number of staff at the Boston head office grew 30 percent this year to 108 and accounts for about 20 percent of Mullen Lowe Group's US revenue.

Pinterest has worked with brands including TopShop, as it deepens its relationship with brands and gives them more reasons to use the site. The move comes after Pinterest opened up its platform to developers in May. That meant any business could use Pinterest data to come up with ways to engage with their customers. For most brands, that has meant integrating a 'Pin It' button. However, TopShop has taken this one step further with its in-house developers coming up with a "Pinterest Palette."

Royal Mail has appointed Havas Helia to handle customer engagement and Publicis Chemistry to work on its business-to-business CRM account. Havas Helia will oversee digital and direct activity for the MarketReach campaign. It was awarded the business after a competitive pitch. Publicis Chemistry was the incumbent on the account. Publicis Chemistry landed the B2B CRM business, previously handled by McCann Manchester, without a pitch. It will manage digital and direct, content and loyalty marketing.

Unilever has ramped up its calls for better online ad measurability, and said that until better tools are brought in the industry will keep "running around in circles." The FMCG giant's vice president of global media innovation and ventures Babs Rangaiah slammed the current situation around the measurability of online advertising, and claimed that some of the newer metrics, such as the two-second video ad viewability standard, are "preposterous."

The technology could allow the company to connect to "dumb" objects like lipstick or mascara. Its head of digital and media for Australia and New Zealand, Christophe Emery, said marketing via connected make-up could become as vital as on mobile. Emery said: "These products, for most consumers, are in their bags every day and are almost as personal as their mobile device. You can imagine there's a great opportunity to have them as connected devices as well, creating a territory for ongoing customer engagement.

GlaxoSmithKline has awarded its GBP1.1 billion global media buying and planning business to incumbent agencies PHD and MediaCom after a competitive pitch. The global account includes the former Novartis vaccine business, which GSK bought from its rival pharma company in March as part of a wider deal.