The Big Issue is rolling out its first "co-branded" coffee label as it looks to find new ways to tackle homelessness across the UK, with the brand's chief executive Adrian Willard suggesting that it could expand into food if the trial goes well. The charity has partnered with advertising agency FCB Inferno and coffee brand Old Spike Roastery to launch Change Please, which aims to tackle the cycle of homelessness.

Emirates has agreed to the "biggest sponsorship deal" in the history of the Association of Tennis Professionals (ATP), with the travel brand set to become the official airline and premiere partner of the ATP World Tour. The tour, which spans 60 tournaments across 32 countries, has a global broadcast audience in excess of 800 million people. And the ATP said Emirates, which has signed "the biggest sponsorship deal" in its history, will "benefit from global marketing rights delivering a powerful and consistent presence."

ABC has expanded the amount of companies it approves for measuring ad viewability from four to six as advertisers seek to minimise the amount of discrepancies between the results from different ad tech vendors, and media owners make increasing assurances they offer value for money. The updated list sees the DMA Institute and Meetrics added to the ABC-approved list meaning media owners and buyers should theoretically be able to measure like-for-like figures.

McDonald's is taking more ownership of its customer data with a sharper focus on creating a holistic customer view so it can shift toward an audience-led media trading strategy, instead of simply buying spots across platforms and devices. Better use of its own data, a potential data management platform (DMP) and richer econometric modelling are just three ways the restaurant chain is deepening its audience targeting, with 2017 earmarked as the year McDonald's media plan will come to fruition.

Pound-for-pound cinema outperformed all of the other media in all but one of the five metrics in Millward Brown's research. Cinema was the strongest medium for making brands memorable with a return of investment (ROI) of 2.9%. The best-performing media for driving love was also cinema with an ROI of 2.4% -- and Millward Brown found it delivered the biggest contribution to brand difference with an ROI of 2.9%, followed by magazines with 1.9%.

Despite children becoming "rapidly trusting" of the content they find online, Ofcom says nearly half (47%) of 12- to-15-year-olds are unaware that vloggers are paid to endorse products or services. Over recent months, brands such as Britvic and Oreo have had vlogger endorsements banned for not correctly stating they were advertisements. And Ofcom's latest Children and Parents: Media and Attitudes report calls for "greater transparency" from brands when it comes to marketing to children.

McDonald's is launching its biggest festive campaign to date, as it appeals for the public to record video sing-alongs to Wizzard's "I wish it could be Christmas every day" for possible inclusion in a 90-second TV ad that will air on Christmas Day. The "Journey to Christmas" campaign is centered around the role that McDonald's plays during people's Christmas trips to see family and friends.

By 2018, two-thirds of Britons will own a smartphone and be an avid tablet user, according to new research. The surge in popularity of portable devices to consume TV, video and other media shows no signs of abating, according to media agency ZenithOptimedia's New Media Forecast. The report found that by the end of this year, 51% of Britons will own a tablet, up from just 3.5% just five years ago. By 2018, 65% of Britons will own or have regular access to a tablet device.

Launching today, refinery29.uk will be backed by a London-based team, led by Sarah Raphael, the former acting editor of i-D, who will be the editor. The UK team has been tasked with developing original content on beauty, news, entertainment, wellness and lifestyle, as well as curating content from the US site, Refinery29.com.

The FMCG giant kicked off a global media review in January, and the work has been mostly retained by incumbent agencies. WPP's Mindshare has retained the accounts for the US and Europe and has picked up central and eastern Europe -- which were previously held by PHD. Australia, having been previously held by Mindshare -- and has now gone to PHD. PHD also retained China and a global communications brief, as well as winning global search for Unilever.