Spending on athletics and minority sports is to be cut by the BBC with its Red Button services also facing the axe, as the corporation aims to save GBP150m a year before its final round of budget negotiations with the government. The broadcaster will cut online news and make savings in overheads as it deals with a funding shortfall, but it has promised to protect spending on drama. The Red Button services offer news and sport text services, and are particularly popular during big live events such as Wimbledon.

Ikea is reportedly planning to open a small-scale "order and collection" store on Oxford Street in response to criticisms that its stores are too far away. The Swedish furniture giant is exploring the possibility of opening the store within the BHS site on Oxford Street, London, according to reports in This is Money. The move would give Ikea a far more centralised location for customers to collect purchases rather than on the outskirts of the city, where many of the larger stores are currently based.

Channel 4 has announced the launch of its new ad-targeting technology, Premium Video Ad Xchange (PVX), which will allow advertisers to buy demographic audience segments on its All 4 service across devices and platforms using programmatic technologies. Advertisers using PVX will now be able to buy demographic segments at a household level for All 4 audiences across shared devices such as YouView, Xbox and Samsung connected TVs.

Johnston Press has launched a native advertising service designed to connect brands and local enterprises with consumers through content marketing campaigns while attempting to circumvent ad-blocking software. Voice Local brings together the commercial editors and product managers at Johnston Press to create branded content, which the publisher says is tailored to consumers' targets. The rollout of service follows a successful three-month pilot programme.

In its latest growth move, Lidl has been announced as the lead grassroots partner of The Football Association (the FA), the Football Association Wales (FAW) and the Scottish Football Association (Scottish FA) in a deal that lasts until 2018. The German discounter will in turn provide professional coaching and has committed itself to offering 1.5 million opportunities for children to get involved with football annually. The brand will also become the associations' official supplier of water, fish, fruit and vegetables.

DigitasLBi has promoted current client partner Matt Steward to the role of managing director of its UK business. Formerly of RKCR/Y&R, Steward joined DigitasLBi in March 2015 and has worked across a number of the firm's flagship accounts, heading up its client service offering since his arrival. In his new role he will continue to report in to Michael Islip, who was took up the position of chief executive of the global marketing agency's UK division earlier this year.

Aldi's "Favourite Things" ad has been voted the most effective seasonal campaign by mums according to a new study, which found that over a third would shop at the discount supermarket after viewing the spot. Coming close behind was John Lewis' "Man On The Moon" film, which influenced the buying decisions of 31% of mums. The research was conducted by Net Mums' founder Siobhan Freegard's online video community Channel Mum.

The supermarket's three-and-a-half minute film, which launched on TV and online at 7.15am 15 November, was tweeted about 21,583 times within the first 24 hours, according to Blurrt. This was less than a quarter of the John Lewis ad, which was mentioned on Twitter 116,000 times, according to figures compiled by Sysomos, the social listening tool.

The chief executive of Channel 4 has warned that if the broadcaster is sold off, it is likely to be snapped up by an asset-stripping owner who would drastically minimise news and current affairs output and put dramas such as Humans and Indian Summers on the chopping block. David Abraham warned that if the government decided on a GBP1bn-plus privatisation of Channel 4, the type of buyers attracted would most likely seek to wriggle out of statutory public service broadcasting obligations.

Warburtons is hoping that its latest celebrity tie-up with the Muppets will "surprise consumers" and achieve similar positive results to its Sylvester Stallone campaign that launched earlier this year. The baking firm premiered the ad for its new '"giant crumpets" last Saturday during the X Factor, and it sees Kermit the Frog barging his way into chairman Jonathan Warburton's office with an idea to celebrate the launch of the product. The 120-second ad is part of a GBP25m integrated campaign, the brand's largest to date.