Facebook's head of ad tech Dave Jakubowski calls time on mobile banners in an interview with "Marketing Week." "Ad blockers are a wake up call for marketers. The experience we go after is native and we treat personalisation as imperative, The issue with ad blockers is it often throws the baby out with the bath water and that can be a shame. But it is clear that these experiences must improve. I love the Associated Press but when you launch the app it still has a banner ad at the bottom; it is awful."

Sky will test the willingness of viewers to fork out more for pay TV as it prepares to unveil a new "super-premium" package next week. The operator is expected to launch a new set-top box and accompanying services under the brand SkyQ on Wednesday. It is understood that Sky will keep pricing under wraps initially as it seeks to build demand for advanced features such as the capability to watch and record several programmes simultaneously on multiple devices inside and outside the home.

In an effort to keep their brands relevant in an increasingly dominant online streaming industry, TV networks are lobbying Netflix to display more of their branding for the shows they supply to the service. As is the case with the majority of programmes on Netflix, pre-roll promotion is a rarity -- as most shows begin right away, unlike on cable and satellite where they are able to promote their platform with images of their logo before the action starts.

Amazon is looking to disrupt the UK retail market with a new grocery offering for Prime subscribers. Members can fill a 20kg "Amazon Pantry" box once a day for one-day delivery in a bid to make it the go-to option for Prime members. The service -- which is already available in the US, Japan, Germany and Austria -- looks to utilise Amazon's comprehensive UK logistics networks to direct some footfall from retailers. More than 4,000 "essential items" will be made available as part of the scheme.

Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year. Over the past few weeks, every out-of-home (OOH) advertising frame in the UK has been given a 10-digit code to automate trading of sites between media agencies and owners. The code allocator, called Space, will cut man hours and work in OOH ad trading and planning, according to the UK marketing body for the industry, Outsmart.

Charities and tech companies have topped a poll of the nation's favourite storytellers. Brands with a "strong sense of mission" round out the top ten, and the supermarkets have fallen out of the top 20 for the first time this year. Apple has retained top spot in the Aesop league table with Macmillan and the National Trust taking second and third place.

LateRooms.com is launching its first TV advertising campaign since 2013 as it aims to improve brand awareness and move away from the 'unrealistic, white noise' advertising it claims its rivals are currently offering. Last month, LateRooms.com was acquired by Cox & Kings from the TUI Group, and head of marketing Georgina Crosswell says the new owners have made brand building their "key objective." She told "Marketing Week:" "This will be the start of more regular above-the-line spend, that's for sure."

Mobile operator EE has announced a deal with TVPlayer to put 25 channels, including Discovery and UKTV channels such as Gold and Alibi, on to its fledgling TV service. The UK's biggest mobile operator has added the channels, which include broadcasters such as National Geographic, British Eurosport, History, Sony and Cartoon Network, through the addition of the TVPlayer Plus On Demand app. To access the portfolio of channels, new and existing EE TV customers will have to stump up GBP4.99 a month.

Sky has extended its UK and Ireland deal with HBO to cover customers in Germany, Austria and Italy in its first major pan-European content deal covering all five territories. The deal means Sky will have exclusive first-run rights to broadcast shows such as "Game of Thrones" and "True Detective" to 21 million Sky subscribers across Europe until 2020. The company said where possible programmes will air at the same time as in the US. HBO shows will run on the broadcaster's Sky Atlantic channel.

Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube. The site delivers more sales and consumer actions than other social platform, according to a study which documented the 15 biggest influencers on consumer behaviour. Millennials were found to be the group most responsive to posts on the image sharing app, with 68% of 18-24 year-olds saying they more likely to purchase an item if someone they followed on Instagram shared it.