The Drum
The Audit Bureau of Circulations (ABC) is bringing together its reports on the state of the newspaper industry to collate digital and print figures together for the first time. Acknowledging the reach of both figures, and combating an increasingly negative print outlook for a majority of newspaper titles, the ABC has announced a new product called monthly Newsbrands. In December, the industry-owned independent measurement body will release its first report with the new metric.
Marketing
In partnership with Mediacom's Connected Kids panel, Marketing has revealed that when asked what their favourite ads where, under 18s cited financial brands most often. Thanks to a "humorous" overhaul to the advertising of brands such as Go Compare and Money Supermarket, the brands were the most popular, although the businesses did not having any products aimed at the majority of the age group. YouTube, and online video broadly, is how a lot of young people spend their time.
Campaign
Jonah Peretti, chief executive of BuzzFeed, says intrusive, terrible third-party software has led to a surge in ad blocking. Speaking at Mindshare Huddle yesterday. Peretti said publishers were responsible for a "weird misalignment" -- using online advertising and tracking software that "don't care about the reader." "They are slow and show ads that are terrible. We build our own native advertising model, which is not impossible to block but it's more intelligent and tied into the experience better."
The Drum
Emirates Airline has appointed marketing agency Amaze as its global digital partner. The London-based agency won a competitive tender process and will now work with the airline across its digital portfolio. Its first undertaking will be to help deliver enterprise architecture consultancy and implementation services across the Emirates Web platform.
The Drum
Albert Bartlett is introducing a new range of frozen potato products with a GBP3m marketing push that includes two TV ads set in a supermarket. The films feature the same characters as previous ads, Penny and Anne, and focus on the brand's reputation. 'Girl Talk' sees Anne attempting to flirt with a trolley boy and 'Checkout the Roasts' involves Penny and Anne discussing the convenience of frozen food.
Campaign
Hakuhodo, Mullen Lowe Group and Mcgarrybowen are understood to be pitching for the NSX launch work. Wieden+Kennedy London, which handles Honda's brand advertising in the UK and Europe, is not involved. Known as the Acura NSX in the US, the car is scheduled for release in spring 2016 after engine layout issues prompted Honda to delay production for six months. The NSX has already featured in several ads. Earlier this year, it was seen in the "ignition" spot created by Wieden+Kennedy.
Marketing
It will open seven shop-in-shops within the de Bijenkorf retail brand. It is a first for John Lewis, which currently has no presence in Europe outside of the UK but has been ramping up its presence in other international markets. The first three shop-in-shop departments will open in the spring of 2016 within de Bijenkorf's flagship stores in Amsterdam, Rotterdam and The Hague. This will be followed by additional openings in Eindhoven and Utrecht by the end of next year and in Amstelveen and Maastricht in 2017.
The Guardian
The chief executive of BBC Worldwide, Tim Davie, says media reports claiming the new BBC Store service aims to take on Netflix have been off the mark. Davie pointed out that BBC Worldwide has programme deals with Netflix, shows such as "Top Gear" are some of the most popular series on the streaming service, and that BBC Store will not operate an exclusive content model as its so-called rival does.
Marketing Week
Aldi has scooped one of the top prizes at the Masters of Marketing awards after being named 'Brand of the Year.' Aldi has had a phenomenal year in terms of both its brand and its business. According to the latest Kantar Worldpanel data, sales at the discounter were up 17.6% in the most recent quarter, giving it a 5.6% share of the market. Its revenues were up 31% to GBP6.89bn in 2014. Meanwhile, the big four grocers have all experienced sales and profit drops and consistently warned of tough trading.
Campaign
The agency won the brief after a four-way pitch against three agencies based abroad. The campaign will be the first work that WCRS has produced for BMW since the car manufacturer ended its 35-year relationship with the agency in June 2014 and handed its UK account to FCB Inferno. WCRS will create an integrated campaign that will include TV, online, outdoor, social and digital activity. The work will run in the UK, France, Germany, Italy, Ireland, China, Japan and the US. MINI does not retain a global agency.