Sainsbury's will start its bid to get a more detailed view of its customers next year that will see it launch more personalised services. The supermarket's plan to have a single customer view will "step us on again in the way that we personalise interactions with our customers," according to chief executive Mike Coupe. Speaking at the analyst event for Sainsbury's interim results, he gave a brief overview as to how the plan would get underway.

UK shoppers are planning to use their morning commute and office lunch breaks to shop for Christmas this year with four in 10 using mobile phones to search for festive purchases. People will spend an average of 10 hours browsing online this year, according to research from Webloyalty -- indicating that more time is spent searching for items due to a broader range of choice. The e-commerce company expects a total Christmas spend of GBP16.5bn with the average consumer spending GBP442.

ITV has revealed that fans of reality show "I'm a Celebrity...Get Me Out of Here" will be able to vote for free via a mobile app. Throughout the series, which launches Sunday 15 November, users of the app can vote on who will face trials, who should stay and who will be crowned the King or Queen of the jungle in the series finale. Additionally, the app will allow viewers to interact with each other by making real-time predictions and give access to exclusive content including videos and behind the scenes gossip.

Microsoft chief executive Satya Nadella has announced plans to open the first UK data centres next year. The move is in response to the recent EU ruling which banned the transferring of data from Europe to the US for storage. The new data centres will allow businesses and government ogranisations using Microsoft's cloud services -- Azure and Office 365 -- to keep their data in the UK.

Ad blocking is on the rise in the UK, with 18% Web users saying they use the software -- up from 15% just five months ago. The increase, captured in research by the Internet Advertising Bureau, is equivalent to more than 1.3 million people adopting the technology since June. Although the increase is modest, it suggests dissatisfaction with ads is growing -- especially among the young, with 35% of 18- to-24-year-olds saying they blocked ads compared to just 15% of over-55s.

CNBC International is to cut live TV news it produces out of London by a third and close its Paris and Tokyo bureaus, as part of drive to increase investment in digital operation. The business and financial news organisation, which has launched a staff consultation that puts 5% of its international workforce at risk of redundancy, is to reduce its London-based live TV news from six to four hours a day. The focus is understood to remain on morning live television, which means its flagship, Squawkbox Europe, will be unaffected.

Instagram's new video app Boomerang offers brands a new tool to reach consumers, but they must be wary of its creative limitations. Any new social tool offers an opportunity for brands both to reach new users and prove they are on top of the latest trends. Boomerang content is inherently shareable, so should boost engagement and allow marketers to flex their creative muscle.

Despite upping its print ads over recent years, Poundland has historically rejected above-the-line advertising, opting for word-of-mouth buzz and in-store brochures instead. The Christmas campaign, which will debut on ITV during primetime advertising breaks of the X Factor and I'm A Celebrity... from 20 November and was created by Leeds agency Us & Them, features a family home on the night before Christmas with magic dust creating products such as decorations and stocking fillers.

Created by Adam & Eve/DDB, the 60-second spot features a young woman desperately trying to maintain her "gift face" -- a forced expression of happiness -- as she opens a series of presents from her family. The film ends with the tagline "Avoid #GiftFace. Give Harvey Nichols." The online ad was copywritten by Jo Cresswell and art directed by Sian Coole at Adam & Eve/DDB. It is part of an integrated campaign that includes print, in-store activation and digital.

Virgin Media is on the warpath over the prospect of having to pay up to GBP200 million in fees to public sector broadcasters for carrying their channels, insisting that viewers have given the idea a "resounding thumbs down." Nearly three-quarters of viewers said that the plans for retransmission fees amounted to a new tax on watching TV, according to a survey of 2,000 people commissioned by Virgin Media. ITV, with Channel 4, has been lobbying for the payments, which could be worth up to GBP140 million a year.