Online department store Very.co.uk has mixed live action and CGI animation for its GBP5m Christmas ad based on the idea of finding the right gift for friends and family. The ad, created by St Luke's, shows the journey of thousands of little pink boxes from Lapland to their recipient's home reminiscent of Santa's journey from the North Pole. Upon reaching their final destination, the boxes are shown to match their owners and are opened to reveal the perfect present.

Heineken has unveiled the world's first selfie taken from space to celebrate its partnership with the James Bond film franchise. Over 200 guests, including competition winners, journalists and celebrities, were invited to Hoover Dam in Nevada to have their picture taken and post it on social media. Dubbed a 'Spyfie,' the groundbreaking photo was taken from 600km above Earth with help from imaging company UrtheCast using an ultra-definition video camera mounted on the International Space Station.

We Are Social research shows that conversation in the first three days of Man on the Moon dipped 9% on Twitter to around 137,000 mentions, down from 151,000 mentions for Monty the Penguin's opening weekend in 2014. Even if Twitter users weren't actively talking about the ad, they were interested in following the retailer. In the three days since the ad launched, it has garnered 13,200 extra followers, up from the 12,800 extra followers that joined after Monty the Penguin.

Last Friday ABC issued its National Newspapers Report, highlighting changes in circulation figures from the country's leading newspapers -- and although just one barometer of a news brand's health, circulation is still critically important. Across the titles October saw just half a percentage-point drop on the dailies and less than one and a half point drop on the Sunday titles. The Rugby World Cup, although without a home nation in sight, captured the imagination of the country, as did the emissions scandal.

The promotion will not affect Wieynk's current responsibilities at Publicis UK, where he was hired as chief executive in January by Arthur Sadoun, the chief executive of Publicis Worldwide. As chief executive for Western Europe, Wieynk's remit for Publicis Worldwide will include further strengthening the region's digital capabilities as well as managing the overall performance of the group's constituent agencies.

ITV saw ad revenues surge 8% in the third quarter as viewers and advertisers flocked to the Rugby World Cup, putting the broadcaster on track for another year of record profits. ITV said that for the first nine months of the year, total revenues, including for its online and production arm, were up 13% year on year to GBP2.3bn. ITV Studios saw revenues rocket 28% year on year to GBP782m in the first nine months, largely thanks to the acquisition of The Voice maker Talpa.

Christmas advertising has previously been dubbed the UK's 'Super Bowl' but campaigns this year are less about the festive ad epic and more about reaching consumers with a message about the joy of Christmas. In previous years brands seem to have taken their cues from John Lewis. While most are still sticking to the John Lewis formula of brand over product, how they communicate their brand is changing. Gone are the big emotional epics with a focus instead on emotion that fits more with their brand personality.

Terry Burns, the outgoing chairman of Channel 4 and a former Treasury mandarin, has condemned the government's plans to privatise Channel 4 as of "little financial benefit" and questioned the culture secretary's handling of the job since the election. Lord Burns said a selloff of the state-owned, commercially funded broadcaster would neither raise much money or improve the market -- the only "two possible reasons for privatisation."

James Bond star Daniel Craig and director Sam Mendes knocked back a $5m Android product placement deal as Bond "only uses the best." According to leaked emails, Craig and Mendes said no to a $5m proposal from Samsung to equip the spy with one of its Android phones in new release "Spectre." Along with Samsung, Sony offered in excess of $18m to market Bond, and $5m for him to hold an Xperia Z4.

Sky wants to be able to plan and trade its TV media to match the customer journey as advertisers like Vodafone realise the role the medium can play in driving business objectives when baked fully into an integrated media plan. However, understanding that value is tricky -- and thus, trading media continued to use a cost per thousand model. Sky Media is one broadcaster trying to buck the trend and is looking at outcome trading to elevate the value of its media.