There is no incumbent on the account, which has been dormant in recent years. Amstel has worked with agencies including Karmarama in the UK and 180 Amsterdam and StrawberryFrog globally in the past. Adam & Eve/DDB picked up the business without a pitch ahead of a marketing boost for the brand. The agency has an existing relationship with Heineken, overseeing brands including Foster's, Bulmers, Desperados and John Smith's.

Marketers from some of the world's biggest FMCG brands, including Johnson & Johnson and Pernod Ricard, have suggested that their shift in marketing pounds away from traditional channels -- namely TV -- is being hampered by a lack of education on the effectiveness of digital by retail giants. Johnson & Johnson said one of the main challenges it has faced is convincing the trade partners they sell through that they will shift stock from their shelves by better targeting customers online and on mobile.

The anti-bullying emojis, developed with anti-bullying ambassador Monica Lewinsky, will appear on Snapchat as geofilter photo overlays. The Vodafone Foundation has pledged to donate a pound per retweet or like of the #BeStrong emojis hashtag. Its head of consumer policy Lisa Felton told "Marketing Week:" "Around 84% of our UK instant messaging traffic comes from Snapchat -- that's more than WhatsApp and iMessage combined -- so we see this as a real opportunity to spread a positive social message to teenagers."

Sources said DMG Media held initial meetings, which also includes The Mail on Sunday and Metro, with a number of London-based creative shops this week. The process is being handled by AAR. M&C Saatchi previously worked with the Daily Mail on its advertising but is not the incumbent. The newspaper's recent activity has been created in-house. In July, DMG Media hired WPP's Maxus to oversee its media planning and buying in the UK and the U, ending an 18-year relationship with Starcom Mediavest Group.

Sainsbury's has extended its Christmas ad with a user-generated digital marketing campaign that aims to improve children's literacy through its partnership with Mog the cat author Judith Kerr and Save the Children. The campaign has kicked off with a piece of content called "Storytellers," showing adults bringing stories to life with impressions and sounds that capture the imagination of young children. AnalogFolk produced the ad that praises those who ignite children's interest in reading.

The TV set continues to dominate millennials' media consumption, as they not only watch live television for between two and three hours a day, but also devote most of their video viewing time to this device. In the UK, 16- to-34 year-olds watch 2 hours, 23 minutes of linear TV every day. And while video services like Netflix and YouTube have become popular, they have yet to displace television in the affections of the younger generation. TV accounts for 65% of video consumption by 16- to-24-year-olds in the UK.

A record-breaking sponsorship deal with Adidas has made a significant financial impact on the club, but it's not the only reason it's doing so well. Commercially, the club operates differently from the rest of the Premier League. According to Deloitte's 2015 Annual Review of Football Finance, commercial revenue accounts for just 27% of revenue for all Premier League clubs. For Manchester United, it is 50%. The club is making considerably more of its global profile, and its global and regional sponsorship portfolios.

Pinterest, the content-sharing platform, which works by allowing users to pin online content to a virtual board, announced it will launch its "promoted pins" ad platform in the UK during the first six months of 2016 at the Web Summit in Dublin this month. The offering has been running in the US for over a year. A promoted pin is a paid ad that ensures pins appear in the most relevant places on Pinterest. Marketers can target specific consumer groups, track data and pay on an engagement or click-through basis.

FHM and Zoo are to close by the end of the year, marking the end of the lads' mag era that dominated UK magazine publishing in the late 90s and early 2000s. Publisher Bauer Media described the closures -- which are still subject to a consultation on the future of 20 jobs across the two titles -- as a suspension, but the plan is to close both the print and digital versions of the magazines by 2016. The closures reflect an overall decline in magazine sales.

YouTube is launching its YouTube Kids app in the UK and Ireland, nine months after its child-friendly service went live in the US. More than 10 million American parents have downloaded the app, which serves up a filtered selection of videos and channels that are appropriate for children. The app also removes social features like comments and the ability to upload videos; has a built-in timer to limit how long children can use it; and blocks inappropriate search terms including "sex."