PepsiCo's decision to scrap its marketing procurement department has raised questions over the function's future, but experts say there is still a place for procurement as long as it works alongside marketing. Many in the marketing industry have welcomed Pepsi's decision, seeing it as a sign that the client-agency relationship will now be more focused on value and creativity than cost. It is also a sign that marketers are taking on more responsibility for company growth.

Drinks brand Sodastream has launched an awareness campaign intended to highlight the amount of sugar in fizzy drinks with the help of food artist Jacqui Kelly, who carved statues out of sugar. As part of National Sugar Awareness Week, the brand enlisted Kelly to highlight the amount of sugar people are consuming in the UK. The 7-ft-tall statues of a young girl, a teenage boy and a male adult were made using the total amount of sugar from fizzy drinks consumed per minute by each of the different age groups.

Halfords' marketing activity will now run under the tagline 'For Life's Journeys,' it has revealed, ahead of a push in the coming year as it looks to re-establish the brand among cyclists following a testing year which recently saw half-year pre-tax profits slump 6.3% The brand's newly instated chief executive Jill McDonald recently introduced the next phase of its turnaround strategy, which it has dubbed 'Moving Up a Gear,' and said would Halfords would focus on improving customer service and experience through better use of data.

The head of Nikkei has claimed the "Financial Times" is primed for a global digital expansion. Nikkei chairman Tsuneo Kita, speaking in London following the group's GBP1.3bn purchase of the "FT," said its aim is to expand its digital footprint. He said: "Our management objectives at Nikkei are global and digital -- those are the two key words, and so for the future, in order to grow as global media and to further promote our digital media business, the best partner is definitely the FT."

Tyrrells has built its success on the back of a strategy that has never included broadcast media. It preferred a unique blend of "packvertising," word of mouth and social media to reach consumers one by one. However, following the arrival of a new marketing boss last year and faced with the next stage of its growth, it has for the first time invested GBP750k in an out-of-home campaign that will run across London and the South East in a bid to reach a wider range of consumers in the lead-up to Christmas.

Volkswagen, Air France and Mobile are among a number of corporate brands under fire from climate change activists in a series of damning ads installed throughout Paris to coincide with the COP21 climate change talks. The ads are part of the Brandalism campaign, an anti-advertising movement which takes over advertising spaces in cities throughout Europe to challenge authority and criticise perceived wrongdoing. The artworks were placed in advertising spaces owned by JCDecaux, one of the talks' sponsors.

In the lighthearted ad, Clarkson -- who has signed a deal to work on a new car show for Amazon Prime's streaming service -- narrates on-screen as a family orders a new pair of football boots for their daughter after their pet dog chewed the previous pair. It then shows Prime Air in action as a drone delivers the football boots by air within 30 minutes and creates a landing area in the fictional family's garden. The ad shows off the ecommerce giant's delivery drone prototype.

Holland & Barrett is launching a beauty Web site and a TV campaign talking up its beauty range as it looks to promote healthy beauty and the idea that people can both look and feel good. The beauty section of the Web site will be fundamentally different from the main site, including more information on products including their provenance, the stories behind the ranges and the ingredients. It will include new products such as its 'Skincere' facial skin range that has 100% natural ingredients and a new vegan nail varnish.

The background of the MailOnline masthead at the top of the home page will be turned icy grey with Iceland branding, before the masthead is "momentarily obscured" as it will "morph" into a message from the retailer for its "Power of Frozen" campaign. It is part of a multiplatform partnership between Mail Brands -- the ad sales arm of the Daily Mail and MailOnline -- and Iceland that celebrates the food company's "Countdown to Christmas" that began on 9 November.

The report, by Parliament's House of Commons Health Select Committee, calls for a 20% "sugar drinks tax" on full sugar soft drinks and to extend the 9 p.m. watershed to apply to high fat, sugar and salty food, as recommended by Public Health England. A spokesman for the Advertising Association said the Committee did not take evidence from advertising experts and that its views reflect a "narrow, medical perspective".