• TalkTalk And Unilever Sign Up To Vlogger Service
    TalkTalk and Unilever are among the launch clients for a new venture from The&Partnership, which is rooted in the rise of brands spending big to tap into the huge audiences that popular users across YouTube, Instagram, Facebook and Twitter command. Called The&Collective, the WPP-backed division will look to partner brands with vloggers, bloggers and artists to help them better reach the much-sought after Millennial audience.
  • Heathrow Calls Ad Agency Review
    Heathrow is seeking a creative agency ahead of an advertising push. Oystercatchers is handling the process and began contacting shops with an RFI earlier this week. The deadline to complete the RFI is Friday, but pitches are not expected to begin until the new year. The brief is for an agency to create brand campaigns selling Heathrow to consumers. It is not believed to relate to the airport's contentious expansion plans.
  • Savills Seeks New Media Agency
    The process is being run by Oystercatchers. There are four shops involved. Last week, Campaign reported that the property company was also on the hunt for an agency to work on its digital platform and strategy. Savills appointed Isobel earlier this month to handle creative for its residential estate agency arm. The independent shop has been asked to "develop a new creative positioning across all channels."
  • Lidl On Hunt For Social Agency
    The review is being run by AAR. The incumbent is Cubaka. Starcom Mediavest Group picked up Lidl's GBP70 million media business in August. The incumbent was M2M. The retailer is currently running a campaign called "School of Christmas." The spots, by TBWA\London, offer tips on surviving the holiday season, such as how to untangle fairy lights and light a Christmas pudding.
  • Suzuki Signs Two Year GBP20m Ant & Dec Deal
    In one of the biggest tv sponsorship deals outside of sport, Ant & Dec's Saturday Night Takeaway will feature in Suzuki spots doing skits that have the same "tone and feel" as the show. There will also be online content and Suzuki showrooms will use the programme's branding. The deal was brokered by the7stars. Kelly Williams, the managing director of commercial at ITV, told Campaign it was a "deeper" partnership than previous deals.
  • Lego Reveals Issue Of Remaining 'Authentic' When Dealing With Vloggers
    Although Lego is "exploring" partnerships with vloggers, its VP of marketing and consumer experiences Conny Kalcher says it is challenging to do so and still come across as "authentic." Kalcher says the brand wants to avoid generic vlogger tie-ups. "We are definitely exploring doing things with vloggers and bloggers but it will likely be in the adult space opposed to the kids space," she said. "The issue is people are very aware when something is authentic and when something is paid for. Lego has to remain authentic."
  • UK Agencies Dominate The Gunn Report On Twentieth Century's Best Ads
    Six of the ads in the top 20 are the product of UK agencies, with both Fallon London and Wieden+Kennedy London appearing in the list twice. The other UK agencies to feature are Leo Burnett London and Abbott Mead Vickers BBDO. The organisation compiled the list, which is not ranked in any order, by asking readers to choose ten ads each from a pre-selected list of 30. Provisions were also made for "other nominations."
  • 'Der Spiegel' To Cut Staff And Charge For Some Content
    The publisher of the influential German newsweekly "Der Spiegel" is to cut about 20% of its staff and begin charging for some articles online as it attempts to fight a decline in advertising and circulation. One of Europe's largest news magazines, it has a circulation of about 870,000. Known for its investigative reporting, it is seen as required reading for the German political, business and cultural elite. Its popular Web site can currently be accessed for free and includes some content from the magazine.
  • Richard Desmond Lashes Out At Daily Mirror Rumours
    Richard Desmond, the owner of the Express newspaper, has accused Simon Fox, the chief executive of Trinity Mirror, of encouraging prolonged speculation about a merger to shore up the company's share price. A statement from Mr Desmond's holding company Northern and Shell said: "Mr Desmond now feels it right to reveal that he has for some time been irritated by what he sees as the Mirror Group's using his name and prolonging the idea of a deal perhaps as a cheap means of shoring up their share price."
  • VW Tops Marketing's Top Ten Marketing Disasters Of 2015
    When Volkswagen -- a brand built on reliability, trust and its environmental credentials -- admitted that 11m of its vehicles worldwide were equipped with a software program that dupes emissions testing, it was hard to exaggerate the scale of this scandal. In 2012 the World Health Organisation declared emissions from diesel engines to be carcinogenic, yet VW knowingly marketed vehicles found to emit 40 times the legally sanctioned levels of nitrogen oxides. The scandal has done incalculable damage to the brand.
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