Marketing
In its latest and longest spot for Apple TV, Apple interplays vertical coloured lines with clips from films available on iTunes (like Pixar's Inside Out), HBO's Game of Thrones, The Martian, and Netflix's Narcos. An invisible viewer asks Siri to show him the best sci-fi shows, then corrects his request to "Only the new ones" to show off the assistant's advanced search capabilities.
Campaign
Aldi is running the pitch through ISBA and has begun contacting creative agencies with the brief. McCann Manchester is the incumbent lead agency on the account and has handled the supermarket's advertising since 2005, when the business moved from MCS. Aldi's advertising has become famous under McCann Manchester, with humorous spots that often use the line "I like this one, but I also like this one," referring to the supermarket's own-brand products.
The Guardian
UK and French consumers are getting some of the best deals for TV, Internet and mobile services, while those in the US are paying the most, according to research on the UK, Italy, France, Germany and the US by Ofcom. The UK regulator looked at a basket of packages for five representative households, ranging from ones with basic needs -- including phones and free TV but no broadband -- to "sophisticated couples" with high-end pay TV and superfast broadband.
Marketing Week
Twitter is opening up its brand advertising to the 500 million people who visit monthly but are not logged in or do not have a Twitter account. The move, which will also allow people who click on links to tweets via Google Search to see ads, comes as Twitter attempts to open up its advertising platform to the biggest audience possible.
Marketing Week
Sport England says the 'This Girl Can' campaign has made a "real difference" to women's participation in sport and that it will now take a similar "consumer-focused approach" to boost take-up of sport among other groups where figures remain low. According to Sport England, the number of people playing sport regularly has increased by 245,000 since June to 15.74 million -- with the number of women playing sport for at least half an hour once a week increasing faster than the number of men.
The Guardian
Subscription services such as Sky were the main driver of growth -- rising 5.4% to account for GBP125bn, just over half of the total, according to Ofcom. Ad revenue also increased significantly, by 5.3%, but income from public funding such as TV licensing grew more slowly at a rate of 1.7%. In the UK, the growth of Netflix and Amazon Prime increased revenues for online video by GBP278m to GBP908m. However, the market remains small compared with the US,, where revenues are now well in excess of GBP6bn.
The Times
Television fans are opting to catch up on the latest programmes rather than watching them live. Ofcom said British viewers were shunning live TV more than consumers in other European countries. It said the amount of live television watched last year fell by almost 5% compared with 2013 -- the biggest slide in Europe.
The Telegraph
Marissa Mayer, Yahoo's under-pressure chief executive, vowed not to step down and said she was "convinced" the Internet company was on the "right path," despite scrapping a 10-month plan to spin off its $32bn stake in Alibaba. The 40-year-old defended the group's decision to halt a move to place Yahoo's 15% stake in the Chinese etailer in a separate company.
The Guardian
The UK is the most advanced TV-watching nation in the world, with more people using catch-up services and tablets to get their fix of television than in the rest of Europe, Japan, Australia or the US, according to Ofcom. Its research found that more than four out of five in the UK watch online TV or film service on services such as Netflix.
Campaign
The shop has been without an executive creative director for 11 months and Tindall will be charged with shaking up the creative department at the shop, which recently lost its flagship Transport for London account. Since Tindall arrived as executive creative director Leo Burnett has picked up clients including the Co-op and Freeview.