South By Southwest (SXSW) has launched a free, on-demand service, SXSW On, that will feature performances from the festival, original programming, and interviews, among other things. The service will be available on YouTube, and on Roku in the U.S., Canada, UK, and Ireland. This will be the first time SXSW will be featured on smart, streaming devices. The SXSW festival and conference will kick off later this week.

Despite acknowledging improvements to the global economy, WPP says it is unlikely its clients will break the bank on ad spend in 2015. WPP chief executive Martin Sorrell said. "Although clients may be more confident than they were in September 2008 post-Lehman, with stronger balance sheets, sub-trend global GDP growth at around 3.0-3.5% real and 5.0-5.5% nominal, combined with these levels of uncertainty and strengthened corporate governance scrutiny, make them unwilling to take further risks," he explained.

First News, the UK's only newspaper directly targeting children, is seeking opportunities to expand internationally after seeing strong profit growth over the past two years. It claims its print success is due to a "sweet spot" of younger kids who like having their own physical newspaper, despite the fact that the majority of print newspapers are struggling to stay afloat. The publication, which launched in 2006, saw a 48% increase in profit year-on-year to 2014 after seeing 42% growth the year prior, according to the company.

With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties' communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama's victories in the US. The survey of over a thousand 16- to-24-year-olds found 86% disagree with the statement "Politicians understand my world," despite 68% agreeing politicians' decisions influence their lives.

WPP chief executive Sir Martin Sorrell has described the UK general election as a no-win choice between Tory uncertainty over Europe and Labour "bashing business". Sorrell said the 7 May election was a so-called "Morton's fork" -- named after a 15th century Archbishop of Canterbury -- in which neither outcome was satisfactory and would "crimp" the UK economy. Sorrell said: "It's difficult. You've got the Europe referendum on one side and then Labour having a go at business or bashing business on the other."

The UK advertising market continues to grow from strength to strength following a 6% increase in sales last year to reach GBP4.91bn -- the fifth consecutive year of growth to be enjoyed by the sector. Compiled by Thinkbox, the latest batch of figures was boosted by the growth of online brands such as Amazon, Google and Netflix with online brands and services doubling investment in the sector to over GBP400m since 2010. The market was also given a lift by 800 new and returning advertisers.

"The Guardian" has become one of the first media platforms to embrace the Apple Watch with an update to its official app incorporating new wrist-based functionality. Moments is described as being a "glanceable" experience that can be personalised to flash breaking news, football results or specific stories to the wearer by moving away from generic content. Key to this approach has been streamlining and simplifying layouts and content to squeeze onto the diminutive dimensions of the tiny screen.

The Women's Aid outdoor campaign tackling domestic violence has unveiled a TV ad voiced by Julie Walters. The ad aired Sunday night during Indian Summers, the Channel 4 drama featuring Walters. Sunday was also International Women's Day. The campaign by WCRS includes an outdoor ad that features the image of a woman with cuts and bruises on her face. Every time the screen registers people looking at it, the marks on her face disappear. The work was created by Mike Whiteside and Ben Robinson.

Kicking off the San Francisco launch, Apple chief executive Tim Cook proudly announced that the Apple Watch will be capable of transmitting iPhone notifications to users' wrists and processing contactless Apple Pay transactions. This NFC technology will also enable the smartwatch to grant access to cars and accommodations. The wearable will come in two sizes, 38mm and 42mm in a range of three available models, the 'Standard,' 'Sport' and the 'Edition.' Both face displays and straps will be fully customisable.

The Football Association (FA) has appointed UB CEO and former marketer Martin Glenn as chief executive officer of the sport's governing body. Glenn will step down from his post at United Biscuits in early April and will lead The FA "through a significant period of change," according to chairman Greg Dyke, when he begins his role as CEO on 18 May. Prior to joining United Biscuits in April 2013, Glenn held roles at Birds Eye, PepsiCo, Walkers Snack Foods and Mars. He is currently president of The Marketing Society.