Marketing Week
The future of personalisation could involve a digital personal shopping assistant to "help users through the fragmented customer journey," according to Google's VP of product management Jonathan Alferness. Speaking at Think With Google in London yesterday, Alferness said, "the online existence is shifting from one where folks would sit down and spend all of this concentrated time online in one chunk to essentially those micro moments of time throughout the day that add up in reality to even more time than we were spending online before."
Campaign
The process was handled directly by the charity, and there was no incumbent on the business. The agency will be tasked with raising awareness of the suicide prevention programme, which is funded by Network Rail. The campaign will aim to bring down the number of railway suicides and improve the support to those affected by such events. It will target high-risk groups including middle-aged working class men. Samaritans is looking for the campaign to raise awareness of the services it provides.
The Guardian
NME is to be taken free and given a circulation boost to 300,000, as publisher Time Inc UK looks to breathe new life into the struggling music magazine. The title, which was launched in 1952, has seen weekly sales plummet in the last decade with a paid circulation currently just over 15,000. The GBP2.50 magazine continues to see sales fall at a rate of 20% annually, and Time Inc is seeking to revitalise the title by taking it free from September.
Press Gazette
The BBC has agreed to fully fund free TV licences for over-75s from 2020/21, the Culture Secretary has said. It is part of a deal which would see the BBC also benefit from a reduction in the amount of licence fee income used to pay for broadband rollout, from GBP150m to nothing in 2020/2021. There will also be a return to inflation-based licence fee increases and a change in the law to ensure the licence fee covers those who only access catch-up TV.
The Drum
Canterbury and team England have released the first images of the shirt that the side will wear during the Rugby World Cup, which they will be playing on home turf. During an event at Twickenham on Monday morning, the groups simultaneously published the first stills of the strip on their Twitter, Facebook and Tumblr feeds at 8.00am. The strip, unveiled by England captain Chris Robshaw was field tested for over 220 hours, with its durability trialed over 250,000 miles to ensure the side has the best kit behind it.
Marketing Week
Save the Children plans to ban cold calling as the latest report from the Fundraising Standards Board (FRSB) reflects recent concerns over the role of fundraising following the death of Olive Cooke. The charity will publish new guidelines on Wednesday. Save the Children was one of many charities criticised for contacting Cooke, who is believed to have committed suicide two months after revealing she received so many fundraising letters and phone calls that she no longer answered the phone.
Marketing Week
John Lewis made a "brave decision" to start charging for click-and-collect purchases under GBP30, but other retailers are unlikely to follow suit in the online battle for customers and revenues. Yesterday, Marks & Spencer announced plans to expand its free click-and-collect service to 100 more of its Simply Food outlets operated by third parties such as Moto. Other retailers have said they have no plans to change their click-and-collect offerings.
The Drum
British online fashion and beauty store ASOS has recorded a 20% rise in retail sales for the four months to 30 June after its active customer base rose 11% year-on-year to hit 9.7m. By market, this saw sales up 27% in the UK and 16 percent internationally bringing the proportion of revenue generated by overseas trade down slightly from 61% last year to 59% this year. A total of 98m visits were recorded across the suite of ASOS Web sites during June 2015, up from 71m in June 2014.
The Drum
Mergers and acquisitions in the digital media, information and technology space have increased 24 percent in the first half of 2015 compared the same period last year, according to investment bank Coady Diemar Partners. The total number of these deals increased to 1,243 in the first half of 2015, up from 1,000 during the same period in 2014. However, merger and acquisition value in this space decreased 23 percent to $99bn in the first half of this year compared to the year prior.
The Times
Keith Weed, the chief marketing officer of the consumer goods company Unilever, claimed that "there are more bots on the internet than humans" as he described the rise of robot software that clicks on ads "pretending to be human eyes". He cited industry estimates that an average of 29% of traffic on a Web site comes from bots, and that advertisers are spending between $6 billion and $10 billion a year on fake views of ads that are never seen.