• Facebook Unveils Ad-Supported Additional Video Suggestions
    Facebook has unveiled plans for a "suggested videos" feature. When users tap on a video in their news feed, the site will show additional video suggestions underneath interspersed with ads. These will be similar to the video already being watched. The tool is currently being trialled on a small number of U.S. iPhone users. Facebook plans to monetise the test by sharing 55% of the revenue from ads that appear in the suggested videos feed. The share will be based on how much time a user spent with each video.
  • Asda Pocket Tap Comes Back With Walmart Strapline
    The campaign, which comes as the supermarket celebrates its 50th anniversary this year, includes the strapline "Save Money. Live Better", which is used by its American parent company, Walmart. The 60-second spot, created by VCCP, is intended to be a "feelgood" ad that celebrates what Asda customers love about the retailer, showing parents, children, and dogs enjoy everyday moments of life. Each moment is accented by a rhythmic "pocket tap" to the soundtrack of Blessed by American band The Score.
  • Crowd-funded Investigative Journalism Site Planned For Scotland
    A group of freelance journalists is launching a new subscription-based, crowd-funded investigations unit to make up for a sharp decline in investigative reporting by traditional news media. Called the Ferret, the Web-based project said it plans to draw on successful investigative journalism collectives, including De Correspondent in the Netherlands and the Belfast-based outfit The Detail. It launches formally on Tuesday with a crowd-funding appeal to raise GBP3,800 to fund its first investigation into Scotland's fracking industry.
  • Turkish Bank Akbank Unveils Apple Watch App From R/GA London
    Turkish bank Akbank is using an Apple Watch app developed with R/GA London to capture information about the wearer, allowing them to manage their accounts in a myriad of ways including accessing daily statements, performing currency conversions based on location and locating the nearest branch. Importantly, the app can withdraw money from ATMs via SMS Pass or iBeacon. Notifications on the Akbank Apple Watch app give customers a view of their daily activities and notify them if they hit pre-set spending limits.
  • UK Music Streaming Up 80%
    UK music streaming rose by a full 80 percent in the first six months of 2015, showing the platform's prominence as Apple enters the digital marketplace with its Apple Music subscription service. Comparing UK listening habits in the first 26 weeks of 2015 against the same period in 2014, the Official Charts Company and BPI noted that album sales were up four percent, streams up 80 percent and vinyl hit a 20-year high in physical sales.
  • Ofcom Warns Broadcasters Transmission Fees From Pay TV Would Be 'Complicated'
    The media regulator Ofcom has dealt a blow to ITV, Channel 4 and Channel 5 by raising doubts about the idea of public service broadcasters receiving fees from pay-TV companies for carrying their free channels. ITV has been lobbying hard for these payments, known as retransmission fees, which are common in the U.S. and could be worth up to GBP140 million a year in extra revenue for the broadcaster, according to analysts at Liberum Capital. Ofcom said that such fees could be "complicated" to implement.
  • Trinity Mirror In Talks To Buy The Daily Express
    The parent company of the Daily Mirror is understood to be zeroing in on a deal to buy Richard Desmond's Daily Express after being blocked from making a move on its other potential target, regional paper group Local World. Trinity Mirror, which also owns the Sunday Mirror, Sunday People and a portfolio of regional titles, has been locked in talks with Desmond since at least March over a sale of "certain" newspaper assets owned by Northern & Shell.
  • AOL Deal The Last Roll Of The Dice For Microsoft Advertising
    Microsoft's exit from the world of online ad sales is tempered by the volume and market share gains it stands to make for its search business through AOL in what could be the last throw of the dice for the technology giant in advertising. It forms the crux of a shakeup that sees Microsoft hand over much of its advertising operations to third parties. AOL will run all the direct ad deals in the Bing owner's nine top markets, while in its other 10 core markets everything will go programmatic.
  • Yorkshire Tea Brews Up A GBP5m Marketing Push To Conquer Tetley
    Yorkshire Tea is increasing its marketing spend to GBP5m over the next 12 months in an effort to overtake Tetley as the second largest tea brand in the UK. Kevin Sinfield, Yorkshire Tea's marketing manager says Yorkshire Tea was the only brand to see sales grow last year. To build on this momentum, it is launching a BMB-created 60-second TV ad on Monday that stars Yorkshire Tea employees as well as England cricket captain Michael Vaughan, musician Hannah Trigwell and cyclist Mike Hall.
  • Big Retail Brands Fail To Excite Shoppers On The High Street
    Almost half of consumers believe that big brands are responsible for ruining the high street. According to new research from innovation consultancy FreshMinds in conjunction with Respondi, 46% of people say these businesses are failing to deliver anything new or provide a reason to visit. Furthermore, when the respondents are asked to construct a vision of the high street in 2025, big brands are largely absent. Almost two-thirds of the 2,000 consumers surveyed (63%) believe that high streets have lost their appeal.
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