The process is being run by AAR and the incumbent is AIS London, which picked up the business in September 2012 without a pitch. The shop was tasked with launching a Christmas campaign. In March last year, AIS London moved into the Havas Village in Covent Garden, London, to sit alongside Arena and Havas Media, the network's media agencies. In February, Vodafone shifted its GBP53 million UK creative business into Grey London after a pitch that included the incumbent, Rainey Kelly Campbell Roalfe/Y&R.

The move follows Virgin Trains taking over the franchise to run the East Coast mainline rail route, in a joint venture with Stagecoach, in March. The consolidating media review will include the estimated GBP5 million media business for East Coast Trains, previously handled by Havas Media, and the GBP7 million Virgin Trains account. Danny Gonzalez, the chief marketing officer at Virgin Trains, is believed to be leading the process.

The company has issued RFIs, and pitches are due to take place later this month. Adam & Eve/DDB is understood to not be repitching for the account. Sony Mobile is believed to be offering 90-day payment terms. Adam & Eve/DDB won the business in May 2013 after beating the incumbent, McCann London. Adam & Eve/DDB created the "gliding lights" ad last year to promote the features of Sony Mobile's Xperia Z3, such as its high-quality performance in near darkness.

Protein World's controversial "beach body ready" campaign has been cleared by the UK ad watchdog despite nearly 400 complaints that it objectified women and was socially irresponsible. The weight-loss ads featuring a bikini-clad model sparked a huge backlash over alleged "body-shaming" including a protest in London's Hyde Park and a petition on Change.org.

Facebook users will one day be able to send messages and posts telepathically, according to founder Mark Zuckerberg. The social network's chief executive said the "ultimate communication technology" would enable people to send thoughts directly to each other.

Up to 15% of UK consumers are blocking online ads, according to a new IAB UK report, suggesting that marketers need to do more to ensure their ads aren't "disruptive" or "annoying." Men (22%) are more than twice as likely to block ads than women (9%) while there is evidence of a greater disdain for online ads among younger Internet users.

Advertisers will soon be able to use beacon technology on buses to push targeted offers and content to commuters as they travel around the capital. Bus journeys will never be the same again for those people who use location-based apps. Some 500 buses have been fitted with beacons by advertising business Exerion Media in the hope of monetising over 300,000 bus riders every day.

While many brands spend millions to make consumers fall in love with them, Mars is instead trying to resonate with its shoppers on a more human level. Speaking to The Drum, Global Chief Marketing Officer Bruce McColl called the expectation of consumers to love a brand "one step too far" and admitted that Mars is "not a big believer" of love and loyalty.

Local World's adjusted profit before tax was GBP43.6m in 2014 -- up from GBP38.9m, according to the regional publisher's annual report. Daily Mail and General Trust and Trinity Mirror, which own 59 percent of Local World shares, earned more than GBP25m between them from this profit. While digital revenues were up 22 percent to GBP24.6m, print and circulation revenue were down.

The days of retailers offering customers only traditional loyalty cards could be over as technology opens up huge opportunities for mobile apps to offer instant rewards and offers as well as location-based messaging, but not everyone is sold on the idea.