Mondelez International has gone public with its plan to boost online sales tenfold to $1bn by 2020, signalling its growing confidence in its ability to convince people to buy their snacks online. The snacks maker has been coy to talk about long-term ecommerce sales targets until now despite being public about its efforts to eventually start selling chocolates and biscuits online.

Ad technology company Scoota (formerly Rockabox) has raised £3.7m from the founders of Innocent, alongside high-profile adland bosses, in a landmark deal that suggests advertisers are moving away from standard “click on me” online ads toward immersive, so-called “rich media” content. The company has developed a platform that allows rich media ads to be placed easily across a wide range of publishers worldwide, overcoming significant technical challenges.

The BBC has agreed to a two-year deal with the NFL to broadcast live games and highlights including the 50th Super Bowl in 2016. The deal will include coverage of Super Bowl 50 on TV, radio and online, and a weekly highlights show on BBC Two and online beginning in early November. The successful bid will see the BBC once again hold the NFL rights that it lost to Channel 4 in 2013, and marks a rare win for the BBC in terms of sport broadcasting rights.

WPP has built upon its Adobe partnership to form a new agency coalition to provide marketing solutions to clients. The WPP-Adobe Alliance will make the Adobe Marketing Cloud insights available to clients at six WPP agencies. Building upon the breadth of its digital agency network, WPP will implement the Adobe Marketing Cloud for clients served by the coalition. Headed by WPP's Kelly Ann Bauer, vice president of strategic partnerships, the initiative is a part of the group's wider technology partnership program.

Make no mistake, Apple is looking to be the digital companion to people; whether it's on their sofas as they watch TV or displacing laptops with iPads for people at work, the event served up enough nuggets to show that its iOS-everywhere strategy is whirring into gear. The revamped Apple TV and the iPad Pro both quicken Apple's path toward connecting with users in all facets of their lives through iOS.

Robinsons has been crowned the winner of best sports sponsorship for its role within Wimbledon, according to a new study analysing the effectiveness of sponsors at five of the biggest sporting events so far in 2015. The latest Brand Agility Index by PR firm Waggener Edstrom Communications [WE] analysed the effectiveness of sponsors across five UK-based events: Wimbledon, The Ashes, The Open, World Championship Athletics and Silverstone F1.

Brands are planning to take more capabilities in-house, according to a survey, conducted by MediaSense in association with ISBA and Ipsos Connect, that saw a majority of respondents indicate the desire to manage customer relationships and data more separate from agencies. Over half (54%) of respondents said they expect to bring a number of functions previously outsourced to agencies in-house by 2020, while 58% agreed that the number of agencies they work with will likely decline over the next five years.

Cosmetics brand Lush has replaced First Direct as the best brand for customer experience, according to KPMG Nunwood's latest UK rankings. The retailer climbs three places to claim the top spot, pushing First Direct into second place and John Lewis down one position to take third in the annual Customer Experience Excellence Top 100. Entertainment retailer Richer Sounds, meanwhile, has jumped 18 places to enter the top 10 at number four, and QVC moves down two spots into fifth place.

Apple revealed a new kind of phone upgrade plan that could be huge for loyal customers at tonight's iPhone 6s event. The iPhone Upgrade Programme will let eager gadget fans get a brand new iPhone every year. That means no more waiting two years for an upgrade on Three, O2, Vodafone or other network. Through Apple retail stores you can pay a monthly charge direct to them, choose your carrier and get a new iPhone every year.

Havas Media Group has signed an agreement with Genero, the online community that brings together creatives with brands or musicians, giving it access to 300,000 filmmakers in 220 countries. The partnership will cover Havas Media, Arena Media, Havas SE Cake, AIS, Havas Media International, SCB Partners and DBi. It will enable Havas to deliver video content for brands including HP, Diageo, Qantas, Visit Britain, Pernod Ricard and Airbnb.