Across its 18 managed stations, Network Rail saw like-for-like sales rise by 3.67% between the start of April and the end of June. Its head of national business development Andrew Ledger says the increase proves that train stations are starting to become more appealing to brands than being on the high street. In comparison, Britain's high street saw average sales fall by 0.10% during the same period, according to the British Retail Consortium.

Lidl hopes its new yearly partnership with Mumsnet will help build trust in the brand as it looks to boost its quality credentials and be seen as a destination supermarket, not just a discounter. The six-figure deal kicks off with a home page takeover. Lidl branding will also feature across Mumsnet Food's content pages, forums and newsletters. Arnd Pickhardt, Lidl UK's advertising and marketing director, told "Marketing Week" that the brand will want to use the partnership to understand what parents expect from Lidl.

Instagram is opening up to all advertisers in a push to scale its advertising business that's underpinned by the creation of a "seamless backend" for marketers to invest more readily in it alongside Facebook. Instagram's audience is vast (over 300m monthly actives) and the platform itself is arguably the closest any social media channel has got to replicate a brand-safe, magazine quality media format.

The advertising watchdog has cleared a campaign by bookmaker Paddy Power that called on Fifa president Sepp Blatter to "f**k off" ruling that it was unlikely to cause widespread offence. The national press ad featured the odds on the candidates to become the next president of football's world governing body. An image showed Blatter, who at the time was facing allegations of corruption at Fifa, holding up a a piece of paper that said "me". The ad had the headline: "Just f**k off already!".

O2 is releasing a rousing animated film urging people to get behind the England rugby team ahead of the World Cup, which begins later this month. VCCP was behind the campaign, which is called "make them giants" and used Blinkink -- the production company that made "the bear and the hare" Christmas ad for John Lewis -- for the animation. The campaign's premise is that fans' support can make England's rugby players feel like giants.

The Independent Press Standards Organisation (Ipso) is facing renewed attacks from campaigners who have labelled it a "sham body" which is "controlled by the newspapers" it regulates. In a letter to the "Guardian" organised by campaign group Hacked Off, 11 people including a blind transgender woman who was allegedly victimised by the "Sun" and a woman wrongly accused of not washing for 20 years claimed Ipso had failed to address their complaints appropriately or follow its own rules.

Forget the vision and glitz of the BBC report on its future funding on Monday -- all anybody wants to know is: how big is the axe and where will it fall hardest? Tony Hall, director general, said that cuts and closures to services such as channels would be "inevitable" if the corporation were to find GBP700m in savings by 2021, a cut of some 20% over the next five years. The corporation itself has earmarked rolling news, childrens' channels such as cBeebies, and BBC4 as among those channels most at risk.

Advertisers will be able to reach smartphone users in the backseat of London's iconic black cabs using beacon technology, by way of a recently struck deal between taxi advertising outfit Ubiquitous and Proxama, a company that specialises in ad ops using near field technologies. The deal between the pair will see beacon technology installed in up to 4,000 cabs across the capital plus other major cities across the UK including Glasgow and Manchester. The rollout is set to begin before the end of the year.

The boutique M&A investment bank, which advises investors on potential M&A activity, has issued a release claiming that Twitter's "strategic immobility" has led to its surrender of the early "mobile first" advantage it had over rival social offerings -- the social network started out as an SMS-based microblogging service. This lethargy means Twitter is no more valuable than a public utility company, and is now in danger of rendering itself a "dumb pipe" (i.e., a business where other companies are able to extract value).

The local newspaper industry has criticised moves from the BBC to create a new shared service to cover courts and councils as expansionist, representing a further threat to their future. Shares in beleaguered local publishers nevertheless edged up on hopes that the BBC's offer of sharing the costs of reporting on local councils and courts will help them survive the shift to digital. Trinity Mirror and Johnston Press both ended the day up more than 2.5% albeit on low trading volumes.