A survey of 2,885 marketers at top US brands by CMO Survey found an improvement in integration. When asked how effectively their social media activity is linked to their overall marketing strategy, the 2,885 respondents stated that they are steadily becoming more integrated. While the metric has been consistently marked 3.8 since 2011, that figure rose to 4.2 in this year's survey. However, the results show that only 15% of firms are able to prove the impact of social media quantitatively.

Speaking at a Guardian event about brands, agencies and payment terms, Hailo's CMO Gary Bramall said marketing should "man up" and tell finance and procurement that maintaining a strong agency relationship is more important than saving money by employing extreme payments terms. His comments follow concerns that finance and procurement are becoming more involved with agency pitches and payment terms.

Radio X will launch on 21 September, fronted by Chris Moyles, the former Radio 1 Breakfast Show presenter, as well as Vernon Kay, Johnny Vaughan and Ricky Wilson. Its target audience will be men between 25 and 44 years of age, and it will play rock and guitar-based music. Global also announced that mobile network O2 and Gillette, the Procter & Gamble male grooming brand, will be commercial partners for Radio X. It will launch with a new multimillion-pound national advertising campaign by O2.

The newspaper has also been redesigned, with an expanded lifestyle section and is launching its first Leader column, which will provide daily industry analysis and opinion. The new design will see the paper retain its regular news, features and comment pages, with more lifestyle content. Design features include a new colour palette for the four main sections -- news, comment, sport and features and lifestyle.

The UK advertising industry will get its first lesbian, gay, bisexual and transgender leadership group, PrideAM, whose founders include the chair of Stonewall. The group, which stands for Pride in Advertising & Marketing, has been set up following a survey by ad industry body the MAA, which found that just one-third of LGBT staff at its member agencies feel comfortable coming out at work.

L'Oreal is on the hunt for UK agencies with digital and experiential expertise as it sends out briefs for multiple brands. There is no intermediary. One brief is for a shop to handle the below-the-line portion of a launch campaign for a deodorant L'Oreal has created with Puma. Fred & Farid is tasked with the above-the-line activity. A second brief is for digital and experiential work for Vichy. TBWA holds Vichy's main ad account and is unaffected by the review.

The account was previously held by Wieden+Kennedy Amsterdam. A spokeswoman for Tesco Mobile confirmed the appointment. She added that the business was handed to SapientNitro as Bartle Bogle Hegarty holds the Virgin Media account. Tesco moved its GBP110 million main advertising business to BBH at the beginning of 2015, having worked with Wieden+Kennedy London for more than two years. SapientNitro also confirmed the win but declined to comment further.

Facebook has announced that it is now testing the "creative canvas" mobile ads that it shed light on at Cannes earlier this year. The new mobile format functions more like an app in that it allows advertisers to integrate videos, photos, text, and links in a seamless way. The content is also built into Facebook's app so users don't have to click to an external site for viewing. Gatorade, Michael Kors, Mr. Porter and Carrefour Spain are among the small number of brands that are currently testing the ads.

Artists including Taylor Swift and Thom Yorke may have criticised Spotify over how much money it pays to artists, but the world's largest music label was not singing the blues after streaming revenue overtook its combined physical and licensing sales for the first time. Universal Music's digital music sales rose 7% to EUR926 million in the first half. That was greater than the combined sum of its CD and vinyl revenue -- down 7% at EUR573 million -- and its licensing business, which grew 16% to EUR348 million.

Brands and publishers need to "be thoughtful" with ads on the mobile Web, or else face mutiny from smartphone users installing ad-blockers en masse. That's according to Dean Murphy, the British developer behind one of the first ad blockers for Apple's upcoming iOS 9 operating system. Murphy is building Crystal, an add-on for the mobile version of Safari that will arrive with the latest iPhone software update. One new feature of iOS 9 is the arrival of 'Content Blocking Safari Extensions'.