• Brooks Confirmed As News UK Chief Executive
    News Corp has confirmed Rebekah Brooks as chief executive of News UK, the publisher of the "Times," "Sunday Times" and the "Sun," a year after she was cleared of all charges related to the phone-hacking scandal. Brooks, who received a payoff of more than GBP10m after resigning from News Corp in 2011, replaces Mike Darcey, who is to leave after three years. News UK has also hired Tony Gallagher, the deputy editor of the "Daily Mail," as editor in chief of the "Sun."
  • Facebook Named Best Place To Work In The UK
    Good pay, free food and drink and flexible working are among benefits offered to staff in a list of top companies. Jobs site Glassdoor said tech, business consulting and computer firms dominate the top 10, headed by London-based Facebook. A Glassdoor spokesman said: "For some workers it is indeed about making the most amount of money, but others told us it's also about perks, such as healthcare for family, free food, a generous holiday allowance, computer game consoles in the office and even spas."
  • M&S Hopes New Campaign Will Revive Fashion Sales
    As Marks and Spencer launches the brand new 'The Art of' campaign today (September 2nd) to promote its fashion credentials across men's, women's and children's clothing, its executive director of marketing Patrick Bousquet-Chavanne says brand momentum is now at a "seven-year high" and that it is looking to "claim territory" lost to rivals. The TV ad not only promotes outfits across the M&S Autumn range, but also talks up its craftsmanship and sustainable sourcing, with a particular focus on cotton.
  • Burberry Gets Personal On Scarves
    Burberry is launching digital ads that respond to consumer interaction as part of an effort to promote its new online and in-store scarf personalisation service. The Burberry Scarf Bar will allow customers to select from an expanded range of over 30 scarf colours and shades of thread to customise the product for the first time with monogrammed initials. While the in-store service will be unique to the luxury brand's flagship Regent Street store, Burberry.com will also feature the tool.
  • New Products Launched By Mr Kipling
    Mr Kipling has introduced a new look across its cake range just 12 months after it worked with JKR on a rebrand. The Premier Food-owned brand has launched three new cake products all featuring the revamped design, with the rest of its cake and biscuit products set to be overhauled in the coming months. The design features a handwritten Mr Kipling signature and various illustrations such as a kitchen table and a cake fork.
  • FT Appoints First Chief Data Officer
    The "Financial Times" has appointed Tom Betts as its first chief data officer in a role that will focus on the strategic use of customer data and research across the organisation. Betts will head a team tasked with creating new tools to democratise the use of data across the business as well as experimenting and testing new ideas with the aim of building audiences and revenues. He is also tasked with supporting product development at the organisation, and will provide data insights into advertising and engagement.
  • Audi Appoints We Are Social
    Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. The review was handled in-house and was launched at the beginning of the year. The work was previously handled by Bartle Bogle Hegarty, which will continue to oversee Audi's above-the-line activity. We Are Social will help Audi UK's social media take "a deeper integrated role" and work on upcoming campaigns for new models, such as the R8, Q7 and A4.
  • Publicis UK Appointed To 'Reinvigorate' BHS
    BHS, the embattled department store chain that was recently sold for GBP1, has appointed Publicis UK as part of an attempt to reinvigorate the brand. Publicis UK won the account after a competitive pitch. There is no incumbent. The network will work on a retail and content brief for BHS to help refresh the brand identity and re-engage with consumers. Publicis Blueprint, the content marketing division, will develop a campaign to be released later this year, while Vivid Brand will oversee BHS's brand identity.
  • UK YouTubers Set Amazon Record For DVD Pre-Orders
    The big screen debut of British YouTubers Caspar Lee and Joe Sugg has set pre-order sales records on Amazon UK and iTunes. The duo, who have over 10 million YouTube subscribers and have notched up more than 1bn video views, are set to star in a DVD called "Joe and Caspar Hit the Road." In the 24 hours since the DVD was announced fans have flocked to Amazon with the title setting a record for the biggest first day pre-order on the UK site this year.
  • Adidas Launches Energy Running Campaign Through Influential Instagramers
    Adidas is hoping to connect to urban women around the world by kickstarting a movement it is calling Energy Running, through an influencer-supported advertising and events drive. The brand has assembled a number of influential -- but not necessarily professional -- female runners from cities including Tokyo, New York, Moscow and Rio de Janeiro. From London it has picked Sophie Christabel, who writes the Pretty Fit blog.
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