The Telegraph
Sky this week will unveil pricing for its new top-of-the-range set-top box, Sky Q. Monthly charges for Sky Q will be priced above the satellite operator's current most expensive GBP90 per-month packages. It will aim to tempt affluent households with new features such as access to YouTube and the ability to beam programmes to multiple televisions and tablets around the home. Later in the year Sky will also begin broadcasting ultra-HD sport and films.
Campaign
Monsoon Accessorize, the fashion retailer, has appointed ODD as the first global creative agency for its Monsoon and Accessorize brands, after a competitive pitch. ODD has been tasked with developing a fully integrated global campaign for both brands for the spring/summer season this year. The campaign will run across press, out of home, digital and social, and in-store. Monsoon was founded in 1973 by Peter Simon and today has 1,100 outlets across the world. Its sister brand, Accessorize, was launched ten years later.
Campaign
Drench, the Britvic drink brand, has appointed 101 as its creative agency after a competitive pitch. 101 has also been handed an extended role across the Britvic portfolio, including for R. Whites, the lemonade brand. CHI & Partners, the incumbent agency, repitched against 101 for the business. Kevin McNair, GB marketing director at Britvic, commented: "Drench is a key brand in our portfolio, and 101 impressed us throughout the process with the passion and ideas they've shown for it.
The Drum
Google has struck a deal with Her Majesty's Revenue and Customs (HMRC) and will pay GBP130m in back taxes following a six-year enquiry into its accounts. Moving forward, it will also register a higher portion of its sales through its UK office rather than Dublin. However, the Internet giant has stressed that this does not suggest it has avoided paying tax in the past. Google, which has its European headquarters in Ireland, paid GBP20.4m in taxes in 2013 despite GBP3.8bn sales in Britain.
Marketing Week
Mondelez is relaunching Maynards Bassetts as one brand as part of an ongoing partnership in a bid to fight declining sales across the adult candy market while increasing its market share. The entire adult candy range will come under the Maynards Bassetts branding, and will see a packaging redesign and launch of Bertie's Jelly Mix to cement the relationship. According to figures supplied by Mondelez, the new brand will be worth GBP127.9m and will have a 18.4% share of the market.
Press Gazette
The Sun Web site failed to make up much lost ground in December in its first complete month since dropping its paywall. In common with nearly all other UK newspaper Web sites audited by ABC, it saw a drop in traffic from November -- when all UK news Web site traffic was boosted by coverage of the Paris terror attacks. Mail Online remains by far the most popular UK newspaper Web site, attracting an average of 13.2m unique daily browsers across different devices in December. The Express is the fastest-growing site.
Campaign
Team Sky, the professional cycling team that has comprised Tour de France winners Sir Bradley Wiggins and Chris Froome, has appointed iProspect as its first digital agency. The account was awarded to iProspect without a pitch and the Dentsu Aegis Network shop has been tasked with building a strategy encompassing "smart analytics" and content. Team Sky is keen to develop its global sports brand by reaching fans across multiple online content platforms around key times in the cycling calendar.
Marketing
The ASA's latest decision on native advertising has worrisome implications for both brands and publishers, both of which face continuing regulatory challenges. The greatest concern is that the balance between freedom to advertise and consumer protection has now been tipped too far toward the latter, undermining the utility of native advertising for both brands and publishers. The latest decision concerned an advertorial on BuzzFeed for Dylon's Colour Catcher.
The Guardian
Virgin Media is to cut 900 jobs from its UK work force over the next two years. The cable TV company, owned by John Malone's Liberty Global, did not reveal which parts of its operation would be affected. Virgin Media said that overall it was still in growth mode and expected the total number of people it employs, either directly or through partners in the UK and overseas, to rise from about 23,000 last year to more than 25,000 in 2016 and 26,000 in 2017.
Marketing Week
Two weeks after a World Health Organisation report linked processed meats with cancer, sales of bacon and sausages dropped by GBP3m. Now, a study by C Space reveals that 38% of UK consumers have altered the way they make food choices, with 51% prioritising 'healthy' products, 44% proactively looking for "fresh" goods and 42% singling out "nutrition" as an important factor in deciding what to buy. Nearly half (49%) of respondents suggest that stories in the press are responsible for their change in attitude.