The Independent on Sunday bowed out with a typically striking front page and the headline "Lights out." The final edition after 26 years of publication included interviews with David Cameron and with 104-year-old Claire Hollingworth, the former foreign correspondent who broke news that Germany had invaded Poland starting the Second World War. The front page features the gloomy cityscape of Shanghai during Earth Hour, the annual switch off of lights around the world to highlight environmental issues.

Sky is to launch a new TV channel that will make live games including Premier League matches available to non-sports subscribers for the first time. The new channel, Sky Sports Mix, is aimed at encouraging a higher proportion of the broadcaster's 12 million-plus subscribers to add its sports packages to their monthly TV plan. About 5 million to 6 million Sky customers have a sports package, which costs about GBP25 a month, with subscribers on the cheapest tier paying about GBP20.

Speaking to "Marketing Week" to promote The Venture, Chivas whisky's $1m competition for social enterprises, the wine and spirit maker's chief executive Alexandre Ricard claimed today's consumers will reveal any lack of authenticity in corporate social responsibility. Brands that are not "true to themselves" in CSR activities will be found out quickly by consumers -- particularly Millennials, who are "information-savvy" and determined to learn about the products they consume.

Sainsbury's has made a bid of close to GBP1.4bn for Argos owner Home Retail Group as it looks to create a "leading food and non-food retailer of choice for customers." The GBP1.4bn cash and shares deal is an increase on the GBP1.2bn offer that Sainsbury's originally made, and had turned down, in November last year but which was only revealed in January. It then upped the offer to GBP1.3bn but was outbid by Steinhoff, with the two retailers given until 5 p.m. Friday to put in a final offer.

Coca-Cola and other drink makers are poised to sue the government over George Osborne's new sugar tax. Industry bosses are drawing up plans for a legal challenge after the chancellor announced a charge on sugary drinks such as Coke, Red Bull and Irn-Bru. The tax will be levied from 2018. The proposal puts Osborne on a collision course with some of the world's most powerful companies, and adds to the disarray engulfing the government in the aftermath of the budget.

Sky has announced today that it will be dipping a toe in the VR pool with the formation of a dedicated in-house virtual reality production unit. Sky VR Studio has been tasked with developing the company's 3D content across news, sports and movies. Sky says it has already created two original pieces of VR content around Formula 1 testing in Barcelona. These two films are set to be released on today, the day before the start of the new Formula 1 season.

Exterion Media has beaten JCDecaux to Transport for London's GBP1.1 billion outdoor ad sales contract for the Tube. The eight-year deal, worth an estimated GBP150 million a year, is thought to be the most valuable out-of-home ad contract in Europe and has been expanded to include the Docklands Light Railway, London Overground and the new Crossrail line. Exterion Media was the incumbent, but JCDecaux had become a growing presence in London after winning TfL's bus shelters contract from Clear Channel last year.

The "Independent," "Mirror" and both of Richard Desmond's titles, the "Express" and "Daily Star," suffered sharp falls in daily traffic in February, as most of the UK's press saw declines in online visitors. Only the "Sun," which dropped its paywall at the end of November, and the "Guardian" recorded increases in daily average visitors during the month, according to the latest Audit Bureau of Circulations figures published on Thursday.

My Lidl, which launched this week, gives subscribers exclusive content from its resident chef Kevin Love, an area to leave product reviews and a forum to share recipes and shopping suggestions with fellow Lidl customers. The service also has a rewards element, with competitions and product sampling regularly offered to its subscribers. The website also has a blog, suggesting Lidl will become more of a content creation brand.

The UK population is older and wealthier than it has ever been but in order to communicate with older consumers effectively marketers need to understand the diverging sets of retirees, new research finds. Brands selling products and services to retired people should plan their marketing around four distinct consumer segments, research suggests. The report by Experian Marketing Services claims that the UK's elderly population is becoming increasingly diverse.