Marketing
Post Office CMO Pete Markey has told the ISBA conference that while ad blocking is not an immediate worry for him, he thinks he and other marketers should combat it by "raising the bar" on the relevance and quality of their advertising. His comments came in a panel debate about ad blocking that included Adblock Plus international account manager Rotem Dar, "Financial Times" global ad sales and strategy director Dominic Good and PageFair head of ecosystems Dr Johnny Ryan.
The Guardian
The popularity of services such as Netflix and Amazon surged last year with the typical British TV fan almost doubling the amount of time spent watching programmes. The typical British TV viewer watched about 77 minutes a week of shows on subscription video-on-demand services, according to a report by TV industry marketing body Thinkbox. While the growth rate in the popularity of the TV industry upstarts was impressive, the figures show traditional TV is still king.
Marketing Week
Fresh from launching the biggest advertising campaign in its 14-year history, Nectar says it is now committed to becoming a digital-first brand and avoiding the pitfalls of rival loyalty cards that place "short term" price tactics over building long-term relationships. Nectar has switched all of its marketing activity to digital-first and its new "Thank You" campaign features a series of TV ads narrated by actor Bill Nighy, which talk up the loyalty brand's tailored offers and diverse customer base.
Marketing Week
Having a clear, honest and simple strategy is vital to attract young consumers, says Jamie Sterry, brand activation manager at Innocent, but this can't be confused with "being boring." Speaking on a panel at yesterday's Youth Marketing Strategy (YMS) conference the brand manager told delegates that "a simple strategy is important and easier to execute against." Addressing the topic of 'how to win the battle for brand loyalty', Sterry said: "Try to be really honest and speak to consumers on a human level."
Campaign
House of Fraser has contacted creative agencies about its Christmas campaign, which is worth about GBP8 million in media spend. Sources familiar with the process say that it is being driven by the procurement department, which is obliged to review suppliers every two years, and that there is no desire on the part of the marketing team to split with the incumbent, 18 Feet & Rising.
Campaign
Glenmorangie is reviewing its global creative requirements. The Scottish whisky brand is looking for an agency to help with a global repositioning. The review is being run through Oystercatchers. The Amsterdam-based BSUR is Glenmorangie's retained creative agency. It has held the account since Glenmorangie split with WCRS in 2012. Before 2010, when WCRS won the global ad account, Glenmorangie produced all of its above-the-line work in-house. MediaCom has handled LVMH's media since 2009.
The Drum
It may be regarded by some football fans as the place faded European greats go to retire, but Major League Soccer (MLS) is a growing brand that three-time Premier League winner Frank Lampard believes has the potential to establish itself on the world stage For that to happen, the former England international accepts the responsibility he has to not just deliver success on the pitch for club New York City FC but also off it when it comes raising the profile of one of the league's newest sides.
Marketing Week
Brands are cutting ties with tennis star Maria Sharapova after she failed a drug test, with Nike, Porsche and TAG Heuer the first brands to take action. Five-time Grand Slam champion Maria Sharapova announced at a press conference on Monday that she had failed a drug test at the Australian Open in January. Nike was the first to suspend its relationship with the athlete. In a statement the company said it was "saddened and surprised by the news," but that it will "continue to monitor the situation."
Marketing
Professor Stephen Hawking, 74, has announced on his Facebook page that he plays the part of a villain in a new Jaguar ad. "You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor," Hawking posted. "I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true."
The Times
News UK, owner of "The Times", is commemorating 30 years of printing newspapers in Scotland by rebranding its operations north of the border. News Scotland will be more autonomous but will continue to maintain close links with the company's London headquarters. The rebrand reflects a commitment to covering issues relevant to Scotland.