Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency. The picture-sharing platform has brokered a deal with Channel 4 to launch contextual ads. The brand's in-house team will create up to 50 versions of a ten-second spot that will be tailored to 20 different programmes over a seven-month campaign.

Google's Accelerated Mobile Pages (AMP) -- its attempt to help the publishing industry adjust to a 'mobile first' world -- may be one of the key challenges facing the media industry in 2016, but over three-quarters (76%) of search engine optimisation (SEO) specialists have yet to act on it.

Transport for London has selected VCCP to handle its creative account after an intensive nine-month pitch process. VCCP beat Abbott Mead Vickers BBDO, Engine and Ogilvy & Mather to the business. Chris Macleod, the TfL marketing chief, said VCCP had demonstrated "the best all-round combination of creative, strategic and general capability."

Procter & Gamble is honouring the emotional strength involved in motherhood in its 2016 Olympics campaign. The new film, Strong, is part of the FMCG giant's 10-year sponsorship of both the winter and summer Games, under the umbrella title "Thank You Mum." The deal started in the run up to London 2012, and will continue up to Tokyo 2020.

Dentsu Aegis has picked McgarryBowen London boss Rick Hirst to become the first chief executive for its Carat UK business in the hope his experience in the creative space can help differentiate its media arm. He replaces managing director Matthew Hook, who has been promoted to the newly created role of chief strategic officer for Dentsu Aegis UK and Ireland.

Speaking yesterday at Marketing Week Live, John Lewis' head of customer marketing Chris Bates said: "I wouldn't say Amazon opening physical retail sites is a cause for concern. What keeps us awake at night is just how easy they've made the one-click shop, the consistency of their fulfilment and the impact of Prime as the default choice for so many users; Amazon Fresh could be very compelling."

Jack Daniel's, the whisky brand synonymous with the rock 'n' roll lifestyle, has expanded its ongoing Jack Rocks campaign to target fans of hip-hop and grime. Michael Boaler, senior brand manager for the Brown Forman drink, explained that the decision was made to reflect current eclectic attitudes toward music.

Byyd, a pioneer in the UK ad tech sector, has filed for administration and is understood to be looking for a buyer, The Drum has learned. An official public notice of the appointment of administrators dates the proceedings to Friday of last week. The Drum made a number of attempts to call the Byyd's main switchboard, none of which were returned.

YouTube is launching a six-second ad format for mobile in a bid to adapt to changing consumer viewing habits and grab the attention of consumers who prefer to watch videos on their phones. The new Bumper ad feature, which features a six-second video format and will launch in May, was developed after brand research found that 50% of 18- to-49-year-olds turn to mobile to watch videos.

"The Times" and "The Sunday Times" have released a stirring TV ad as part of their first joint brand campaign. The campaign was created by News UK's in-house agency, Team News, and CHI & Partners. It comprises a 30-second TV and cinema ad as well as posters. The strap line at the end of the film is: "cut through the noise to the stories that matter."