Walkers is scandalising the good people of Leicester, Manchester and London with the threat of Gary Lineker's near naked bod as the crisp brand cheers on hometown heroes Leicester City FC in its bid for Premier League glory. The long-time Walkers ambassador promised to present Match of the Day in his pants if Leicester won the league.

With confirmation yesterday that BHS has filed for administration, its demise is proof that brands can no longer ride on past glories and must innovate to survive. Up to 11,000 jobs and 164 shops are currently at risk as administrators Duff & Phelps look to find a buyer for all or part of the 88-year old high street retailer.

Spend on UK advertising will finally surpass pre-financial crisis levels next year as marketers turn to emerging formats on mobile, social media and native. According to the latest expenditure report from the Advertising Association and Warc, UK ad-spend growth hit a five-year high in 2015 of 7.5%, boosting overall spend to GBP20.1bn.

Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtual reality camera to marketers and filmmakers across its brands. The partnership sees Nokia provide Disney with the Ozo hardware and associated software, as well as advise on the kind of VR content Disney produces.

The UK ad market grew at its fastest rate in five years in 2015 -- but national newspapers bucked the trend as more than GBP150m in print ads disappeared and digital revenues slowed to a trickle. The total UK ad market grew at 7.5% to GBP20.1bn last year, the fastest rate of growth seen since the end of the advertising recession in 2010.

Plusnet, the Internet provider owned by BT, has consolidated its CRM account into Karmarama. Karmarama already handles Plusnet's advertising, having won the business in 2010 following a competitive pitch. Plusnet's CRM work was previously handled by OgilvyOne, which has had the direct marketing account for BT since 2001. OgilvyOne will continue to work on the main BT CRM account.

Uefa Euro 2016 will mark the fifth major international football competition to be hosted by France and at a time when football is riddled with corruption scandals, Orange's sponsorship focuses on what really matters in sport -- the fans.

ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch as Mindshare's 11-year relationship with the broadcaster comes to an end. Goodstuff won the GBP8 million account after a final-round shootout against Arena Media. The7stars, VCCP Media and Vizeum, had pitched for the business at an earlier stage.

TSB, the independent bank, has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert. Nigel Gilbert, the chief marketing and communications officer of TSB, will be leading the process, alongside Andrew Gillespie, the bank's marketing director, and Oystercatchers as an intermediary.

Over 20 millions British people believe cash will be a thing of the past within the next 15 years, according to a study by Starcom. The report revealed that while many have reservations about relying less on physical money, some 73% believe that they won't have to carry cash at all within five years' time. Instead, mobile payments and contactless services would be the norm.