Brand consulting and design firm Landor has appointed Andrew Welch as its new managing director for its London office to enhance its growth in the EMEA region. Joining from Y&R South Africa where he held the role of CEO, Welch previously worked at Landor as executive director for EMEA.
GfK figures show British adults 18-24 are watching more video on laptops (41% of total video viewing) than on their TVs (35%). When looking at all UK adults rather than just the 18-24 age group, TV is overwhelmingly still the medium of choice for video viewing: for this larger swatch of the population, 65% of total viewing time is on TV sets versus only 20% on laptops.
Havas outperformed its rivals in the second quarter of 2016, according to second-quarter results from the holding company. The owner of Havas Worldwide and Arena Media reported global revenue of EUR581m (GBP487m) in the three months to 30 June 2016 -- an increase of 5.2% year-on-year, which represented organic revenue growth of 2.7%.
Top Gear began with more than 6 million viewers in consolidated figures, which include people who recorded it and watched it in the subsequent seven days. The iPlayer figures reveal that Top Gear's total audience, including its entire TV audience and iPlayer requests, was effectively halved in three weeks, from 7.8 million for its first episode to 4.1 million for episode four.
Archant is preparing its fourth and perhaps final issue of the New European this week, with executives deciding today yesterday if the paper will extend its initial four-week run. The first issue sold over 40,000 copies at a premium price point of GBP2. Interestingly, Archant did not spend big on market research, advertising, staffing or agency recruitment, and put a GBP10,000 cap on marketing.
Cook was speaking as Apple reported a second-quarter 15% decline in sales. Responding to a question about Pokemon Go, Cook described the popularity of the game as "incredible." He said: "AR can be really great. And we have been and continue to invest a lot in this. We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity."
French retailer But, a furniture brand that competes with Ikea, has rolled out a Pokemon Go competition across all 200 of its stores in France. The campaign, launched by French agency Change, kicked off with a low-budget video inviting players to catch Pokemon at But in exchange for up to EUR200 in vouchers.
ITV has increased its pre-tax profits for the first six months of the year by 9% to GBP425m as growth at its production arm offset stalling TV ad revenues. However, it says it plans to cut costs by GBP25m by 2017 due to uncertainty over the fallout from the UK's Brexit vote. The broadcaster said it expects to see a 1% decline in advertising revenue over the first nine months of this year.
The new EU-U.S. data-sharing agreement will be able to run for at least a year, European regulators have announced. The Privacy Shield allows companies to transfer personal data from the EU to the United States. EU governments approved the pact earlier this month, but 28 data protection authorities had yet to comment. They have now said they will not challenge the deal for at least a year.
Since January 2016, research firm Lumen has used laptop-mounted eye-tracking cameras on 300 consumers' laptops to collect visual data on what they notice. It found that only 44% of digital display ads received any views at all. And of those, only 9% of ads received more than a second's worth of attention. Only 4% of ads, meanwhile, received more than 2 seconds of engagement.