• Uber Takes On TfL On English Tests
    Uber has launched an aggressive email campaign asking users to pressure Transport for London over restrictions on its app, riffing off themes around Brexit and the new #LondonIsOpen campaign.
  • UK Banks Ordered To Undergo An App-Based Tech Revolution
    Britain's High Street banks have been ordered to launch a technological "revolution" in an effort to promote better competition. After a two-year inquiry, the Competition and Markets Authority (CMA) concluded that new phone-based apps should be brought in by early 2018. These apps will show customers which banks may offer the best account based on their borrowing patterns.
  • Campaign Asks The Public To Name Olympic Sponsors
    Most popular correct answers included fast-food brands McDonald's and Coca-Cola, and many people wrongly thought that Adidas were partnering with the event. Earlier last week, a survey revealed that most people could not remember which brands sponsored the London 2012 Olympics, with almost half saying they were unaffected by whether or not a brand was a sponsor.
  • Brits Spend Longer Sorting Digital Entertainment For A Holiday Than Packing
    British holidaymakers spend more time sorting out digital entertainment for a trip than they do packing their suitcase. In preparation for a week-long break, the average person spends four hours and 16 minutes "digitally packing" -- sorting out music playlists, downloading TV shows and books -- compared to two hours and 30 minutes packing a physical suitcase, according Audible's survey.
  • Ferrero To Relaunch Thorntons With GBP4.9m Campaign
    A year on from its acquisition of Thorntons, confectionary group Ferrero is prepping the brand's first TV ad for seven years to support the relaunch of the chocolate retailer. Ferrero is to invest GBP4.9m in media spend to promote the relaunch of high street chocolate retailer Thorntons. Its first TV ad in seven years will screen on 4 November, running for six weeks.
  • WPP's Sir Martin Sorrell Top Paid Chief Exec
    The average pay packet for chief executives of Britain's biggest companies rose by 10% last year to GBP5.48 million, research has found. Sir Martin Sorrell, the chief executive of WPP, the advertising and PR agency, remained the best-paid chief executive in the index after his pay soared from GBP43 million in 2014 to GBP70.4 million.
  • Camelot Launches Personalised #IAmTeamGB Campaign
    Camelot, operator of The National Lottery, is offering up a personal message from Olympic Team GB athletes in partnership with EchoMany. The new campaign will deliver personalised tweets from National Lottery funded Olympians such as Greg Rutherford and Nicola Adams to their supporters who use the hashtag #IAmTeamGB.
  • Virgin Radio Relaunch Earns 400k Listeners
    Virgin Radio is set to become a "serious player" after helping to deliver impressive listening figures over the past three months for parent company Wireless Group, according to media agencies. The station, which was relaunched by Wireless in April, pulled in 409,000 listeners during the second quarter of the year. It also launched talkRADIO and talkSPORT 2.
  • MEP Calls Out Tindr On Privacy
    Makers of the popular dating app Tinder have been accused of breaching EU rules by recording the personal data of its users without explicit consent. Marc Tarabella, a Belgian politician and Member of the European Parliament (MEP), says the app does not appropriately warn users of what data it is able to access. The MEP has called for an investigation into Tinder's practices.
  • Facebook To Cut Back On Clickbait
    Facebook has announced it will change the algorithm that dictates what its 1.7 billion members see in their News Feed after many users complained that misleading stories were appearing too frequently. It said that in the coming weeks the News Feed will automatically filter out headlines that "withhold information" about an article's content and create "misleading expectations"..
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