Partnering with the Football Supporters' Federation (FSF), the multimedia giant will cap ticket prices for travelling fans at GBP20 from Southampton's 13 August clash with Watford onwards. That is GBP10 less than the standard GBP30 ticket price announced by the Premier League in March.

More than half of marketers use brand engagement as a metric even though senior leaders within their business do not take the term seriously. Marketers often use the term "engagement" as a measure of success, but an online survey of 585 "Marketing Week" readers shows that while 78% would use brand engagement as an ROI metric only 39% believe the metric is taken seriously.

Digital media outfit Purch has announced its London office, which will serve as the base for its push into the UK. The move comes in the wake of a string of acquisitions that have helped ease the organisation into the next phase of growth. While it's early days for Purch in the UK, former CBS sales director Will Jones is one of the first additions to the London team as director of business development.

The brand's consumer engagement content playbook is designed to be a set of principles, philosophy and best practice that will assist content creators working for Adidas worldwide and create unity in their output. To prepare the playbook, AllTogetherNow conducted a series of interviews with key stakeholders at Adidas HQ in Herzogenaurach, Germany.

FCB Inferno said the majority of Holland & Barrett's marketing spend will now be placed with them, moving from the brand's above-the-line agency, Rainey Kelly Campbell Roalfe/Y&R. The Interpublic agency said Holland & Barrett's shift to a more digital and content-led approach, beginning in October 2016, comes after it launched a new e-commerce platform with click-and-collect.

Spurred by Google's mobile-friendly update, which gave a boost to "mobile-friendly" sites in mobile search results, 93% of B2C brands now have Web sites that render and function well on desktops and smartphones. And responsive email design has become the dominant approach for creating emails that look great and function appropriately across devices big and small.

The BBC has described as "inaccurate" claims by the Telegraph that the broadcaster will use TV detector vans capable of capturing information from private WiFi networks to discover people watching iPlayer without a TV licence. The paper's claims come as the BBC closes a loophole that allowed access to BBC programmes without having to pay the GBP145-a-year licence fee.

Brands must focus on "building emotional resilience" among boys, with new research suggesting they are increasingly suffering from body image issues. Brands must make a bigger contribution to the health and well being of males ages 8-18, with many feeling pressured by advertising to look good, according to new research by the advertising industry's think tank Credos.

Betfair is moving away from "laddish" advertising in a bid to change its image with consumers and become a "more credible" player in the betting market. Betfair is shifting its strategy by moving away from laddish advertising, as it looks to become more "distinctive and credible" and stand out in a cluttered market. The brand launched a new campaign, created by Lucky Generals, on Sunday.

In today's State of the Industry: Mobile Marketing in EMEA report, almost all marketers and advertising professionals (91%) are planning for increased mobile budgets in the next 12 months. Nearly half of those surveyed (45%) anticipate growth in excess of 25%. But 36% said consumer privacy concerns are the largest barrier to growth of the mobile marketing industry in Europe.