Earlier this week Facebook declared war on ad blockers, prompting an angry response from one of the biggest ad blocking tools on the market, Adblock Plus, which now claims it has a "workaround." But Facebook has hit back, claiming the "workaround' 'punishes users," as it blocks both user-generated and commercial content.
Transport bosses have defended new regulations requiring private hire drivers to pass a test in English, following criticism from Uber. Helen Chapman, TfL's general manager of taxi and private hire, said they were "working to modernise and improve standards in London's private hire industry" and it was appropriate for an English language requirement to apply to private hire drivers.
Mothercare is looking to redefine its brand as it emerges from one of the most tumultuous periods in its 55-year history. Following the arrival of a new marketing director in Gary Kibble last year, the retailer will continue to overhaul its store estate and refresh its brand comms as well as position itself as a leading digital player.
Burberry has become the first luxury brand to offer customers a personalised experience on Pinterest, letting them create customised make-up boards to promote its new "Cat Lashes Mascara" product. The personalisation works by asking visitors three questions. Their answers, along with their initials, will be combined to create the personal Pinterest board.
Trump appears to send angry tweets from an Android phone, while the more measured ones are from somebody else using an iPhone, according to a data scientist. "When Trump wishes the Olympic team good luck, he's tweeting from his iPhone," wrote David Robinson in a post detailing his findings. "When he's insulting a rival, he's usually tweeting from an Android."
Sir Martin Sorrell, the chief executive of WPP, has urged the industry to shift its focus from the current crisis of trust to instead creating deep and meaningful relationships with clients. His comments were made as part of The Trust Crisis: Marketing's Biggest Challenge, a new documentary series created by Campaign to address the crisis of trust between both agencies and brands.
Lucky Generals is backing a new sports marketing agency, Dark Horses, founded by former BBH Sport employee Simon Dent. Dark Horses is the first agency start-up to join Lucky Enterprises, the holding company established by Lucky Generals in January. The new shop does not arrive with launch clients, but is in talks with at least one Premier League football club.
The dramatic scaling back of out-of-home industry body Outsmart has raised questions about the future funding of marketing initiatives for the sector. Several industry sources blamed the decision by Outsmart to downsize to a smaller trade body on Exterion Media, whose private-equity backer Platinum Equity is said to be unwilling to maintain six-figure membership fees.
The chief executive of Virgin Media owner Liberty Global has said that Netflix has lost its "cool factor" and is no longer a direct competitor or major threat to pay-TV companies. Liberty chief Mike Fries, who ultimately oversees cable TV operations in more than a dozen countries and is ITV's largest single shareholder, believes that despite its explosive growth Netflix's model is constrained.
Facebook is beginning to bypass ad blockers on its desktop Web site in the company's first major foray into the war between advertisers and those who would see an Internet without any advertising at all. Between them, Facebook and Google control an astonishing 64% of the digital advertising market, but that doesn't mean the two companies are immune to the prevailing trend.