Apple has held the number one spot on the annual CoolBrands list for the fifth year in a row, with digital disruptor brands including Netflix, Spotify and Instagram hot on its heels. The annual CoolBrand list is formed through a survey conducted among 2,500 British consumers and a panel of 36 influencers. Former cool kid Twitter failed to make the cut.

Following a sweeping rebrand that saw Web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles -- a pair of $130 sunglasses with an embedded video camera. Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing moments, a mantra the company has been built upon.

Big ad buyers and marketers are upset with Facebook after learning that it vastly overestimated average viewing time for video ads on its platform for two years. Several weeks ago, Facebook disclosed in a post on its "Advertiser Help Center" that its metric for the average view time users was artificially inflated because it was only factoring in video views of more than three seconds.

Advertising groups are calling for third-party oversight in measurement following news that Facebook has been over-inflating its video views for two years, meaning that many advertisers have been misled over engagement time. The social network admitted to the mistake causing a wave of concern among marketers and advertisers who may have been buying false metrics for years.

A BBC show to rival the Great British Bake Off, featuring Mary Berry, Sue Perkins and Mel Giedroyc, could be launched before Channel 4 is able to get its version on screens. Channel 4 bought the Bake Off format from Love Productions earlier this month, but rumours about a BBC rival have been rife since Perkins and Giedroyc said they would not be "going with the dough."

RBS Group had to make a bold change in its marketing, as the old way was 'f***ing up' its brands, says CMO David Wheldon as he launches an ambitious new strategy for NatWest that prioritises taking accountability for its own actions -- whether good or bad.

Almost one in three respondents in a Deloitte survey claimed they had not made any standard voice calls on their handsets in the last week. In 2012, 4% of Britons said they had not used their mobile phones to make a call. By last year, a quarter said they were not making calls, while this year the figure was 31%. Smartphone addiction is on the rise, however.

A research team at the BBC has been working on an incredible new "holographic TV" -- and they have already produced some stunning results. The experiment brief was to invent a device using low-fi and low-cost materials could be used to completely change our way of viewing the small screen.

Newspaper publishers have called on the government to curb the activities of search engines and social media websites. Through their trade body, the News Media Association (NMA), they delivered a briefing to ministers on Thursday about their concerns. They want the government to "ensure that online platforms operate within a framework that is fair, non-abusive and respectful of media plurality."

Exactly 358 years ago, the first ad for tea in England appeared in a publication describing it simply as a "China Drink." Europeans were reportedly drinking Chinese tea as early as the 16th century, thanks to the maritime exploits of led by Dutch and Portuguese traders. It was being sold in British coffee shops in the 17th century, but it was mainly the wealthy who enjoyed a cuppa.