Channel 4 has agreed to cover the next Summer and Winter Paralympics following its well-received coverage from Rio. A letter of intent signed with the International Paralympic Committee covers the 2018 Winter Paralympics in PyeongChang in South Korea, and the summer Games in Tokyo two years later, as well as the London 2017 Para Athletics Championships.

Industry leaders have warned that the creative challenge around digital advertising is just as significant as the technical one, in response to the launch of a consortium fighting against ad-blocking. The Coalition for Better Ads launched at the Dmexco conference in Cologne last week, promising to create and implement standards guiding how ads are delivered to Web users.

Criticism by consumers on social media to news that Seat and Cosmopolitan have created a "car for women" underlines the continued inability of automotive brands to market to women without resorting to tired stereotypes. Response to the new Seat Mii model, which features jewelled, bicolour alloys and headlights that look as if they are "wearing" eyeliner, has been scathing.

Too many buyers are in the dark about where their ads are showing, and to whom -- or even whether their ads are visible on the page on which they are buying them. Email offers full transparency on the open rate of the emails sent out; and because the users who do open the emails have completed an action to do so, they are obviously engaged users.

The German consumer watchdog has threatened legal action against WhatsApp over its hugely controversial data-sharing deal with Facebook. The two companies have received a great deal of anger from their users over the announcement last month that they would begin sharing data with each other.

Wearing a light-coloured checked shirt and shorts, with a soft English accent, Cal Henderson delivers a harsh truth. "It probably would have been impossible to start Slack in the UK." Slack, a workplace communications tool that was valued earlier this year at $3.8bn, is unquestionably one of San Francisco's hottest startups. And in addition to Henderson, the company is peppered with British talent.

'Marketing Week' and Econsultancy owner Centaur Media has bought brand consultancy Oystercatchers in a deal that could be worth up to GBP3.35m. In a statement, Centaur says Oystercatchers will build on the work of Econsultancy in particular. Econsultancy was acquired by Centaur in 2012 and offers research, data, analysis, training and consulting services.

Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year. The Facebook strategy will see Stoptober pay to push its message of quitting, as well as using Facebook messenger bots to communicate with participants. The bots will be used as a support tool to aid smokers with cravings.

The AA has begun talks with agencies about its UK media planning and buying business. The car breakdown service, which launched its biggest campaign last year in over a decade, has worked with Starcom since 2014. Acromas Group, the parent company of AA and Saga Group, hired Starcom after PHD resigned the business in December 2013. Starcom will repitch for the business.

ISBA has launched a new guide to programmatic advertising in response to its members' concerns that media agencies are not doing enough to educate advertisers and promote transparency. ISBA's guide is supposed to promote greater awareness and understanding of programmatic. The trade body said its members are concerned about ad fraud, viewability and brand mistrust.