Trying to fit everything into 140 characters can be a frustrating experience. But as of today, any media included in a tweet won't count toward the limit. So any GIFs, videos or photos you include in a tweet won't cut into your allowance. What's more, any "@" replies won't count toward the 140 limit either. The social network tweeted the change on Monday evening.

A "shared concern" over Britain's digital infrastructure has led rivals BT and Virgin Media to collaborate on their first ever joint ad campaign. The move aims to make people aware of their combined investment in the UK's digital infrastructure. The ad, which has been funded and designed by AMV BBDO, rails against Openreach critics.

Adidas is yet to know the full role of Snapchat in its marketing, but it does know that its content is likely to be viewed for longer when it's on the app compared to other platforms. It's one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.

The chief executive of AOL is betting on its new union with Yahoo reaching 2 billion consumers by 2020, differentiating itself in the marketplace with a brand-first focus and an open data strategy. Tim Armstrong is clear that despite his charge comprising "the original brands of the internet," the revived offering must ignite a challenger mentality against the behemoths of Facebook and Google.

A group of influential MPs has launched an inquiry into the impact of Brexit on the UK's creative industries. The culture, media and sport committee is inviting written evidence from the industry on a range of issues, including whether the UK will be able to attract and retain talent from across the world.

koda UK has appointed longstanding VW Group marketer Kirsten Stagg as its new head of marketing. Starting on 17 October, Stagg takes over from Ashley Andrew, who only joined koda in January, but left last month to become UK managing director at FCA Fiat Chrysler.

Uber has begun mapping the UK's roads as it aims to improve its pick-up and drop-off service across the country. The company has begun gathering data in London in a project led by former Google Maps boss Brian McClendon. It has already collected mapping information from the U.S and Mexico, and is likely to begin spreading to other cities in the UK in the near future.

L'Oreal has signed up five influencers to create its own "beauty squad," which has a combined reach of 5.5 million. It will be revealing the brand's latest products, creating "fun and engaging" content as well as attending key beauty events including London Fashion Week, Paris Fashion Week and Cannes Film Festival.

Investors need to take a long-term view when backing new tech start-ups in the UK, according to leading fund manager Neil Woodford, speaking as part of the BBC's Tech Talent coverage. He says small companies are not receiving the funding required to grow. "We have been appallingly bad at giving those minnows the long-term capital they need," said Woodford.

'The X Factor' and 'Britain's Got Talent' will remain on screen until at least 2019 after ITV announced a new three-year deal for both shows. The announcement comes after talent show The X Factor returned last month with its lowest launch ratings in 10 years -- despite a major overhaul by Simon Cowell.