Campaign
Culture secretary Karen Bradley says she wants to investigate the effect of gambling ads on TV because "my children can recite just about every gambling ad that there is." Bradley signaled her alarm about the scale of gambling and betting ads on TV when she included a review as part part of a wider look at fixed-odds betting terminals and other gaming machines.
Campaign
The cream cheese brand, owned by Mondelez, has set up meetings with around six to eight creative agencies to see at chemistry stage. It is planning to draw up a shortlist of agencies to see at pitch stage. The process is being run direct.
Campaign
Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review. The United Arab Emirates' national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division.
The Guardian
Newspaper publishers have warned that if a would-be regulator funded by Max Mosley is formally recognised it would amount to "an attack on free speech" and expose the press to punitive and damaging legal costs. The News Media Association (NMA) said it would be dangerous for approval to be given to Impress by the Press Recognition Panel at a meeting today.
Marketing Week
UK advertising expenditure is forecast to increase by 5.2% in 2016 and 3.3% in 2017 according to the latest Advertising Association (AA) and Warc expenditure report, but it warns that the UK Government needs to avoid "any regulatory uncertainty." The report shows that UK advertising expenditure saw 5.2% growth in the first half of 2016, despite economic uncertainty.
Marketing Week
Tesco is trialling Tap&Tag technology, which replaces paper receipts with digital receipts when customers make a purchase at one of its stores. To use the system, customers simply tap on the Tap&Tag console at the checkout with any contactless bank card or NFC enabled phone. Following an online registration, a digital receipt is sent instantly via email, app or Web portal.
The Drum
Out-of-home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. The group has announced that it will be bringing 4K screens to the UK in 2017, promising high definition OOH advertising initially on its six-sheets and within the mall environment.
The Drum
In a blog post John Koller, Sony PlayStation's VP of brand marketing, has announced that PlayStation is partnering with ESL on "Tournaments," a feature that will enable gamers to participate in contests for real prizes. The first tournament kicks off this Thursday with NBA 2K17. Top three finishers of the 2K17 Major Tournament will win DualShock 4 and PlayStation gear.
Campaign
Almost four in ten people using ad blockers are "whitelisting" the Financial Times' Web site and agreeing to view ads after being asked to do so, a survey by the newspaper reports. Meanwhile, nearly half (47%) of users who had words removed from their story whitelisted the site. This went up to 69% for users whose access was restricted entirely.
The Guardian
Channel 4 is to start bids to sponsor The Great British Bake Off at as much as GBP8m as advertisers salivate at the prospect of cooking up the first commercial relationship with the biggest show on UK TV. The broadcaster has its work cut out to recoup a reported GBP75m in a three-year deal for up to 40 hours of programming a year, including professional and celebrity specials.