Apple has agreed to a deal for Telegraph Media Group to be its exclusive ad sales partner in the UK for Apple News, its rapidly growing mobile news service. Apple News has been pre-installed on the iPhone and iPad since the launch of its operating system, iOS9, last year, making the service a default option for hundreds of millions of users of Apple devices.

In a bid to stay at the forefront of creatives' minds, YouTube has released a new campaign that features its first targeted cinema ad which celebrates influencers and popular culture. The campaign features 18 "established and up-and-coming" YouTube creators in the UK, including influencers TomSka and Tanya Burr, spoken word poet Suli Breaks and 'digital master chef' Cupcake Jemma.

Home improvement retailer Wickes has struck a deal worth at least GBP10m over three years to succeed British Gas as sponsor of Channel 4's largest programming strand, Homes on 4, starting next year. The partnership will see Wickes idents appear around established shows Grand Designs, George Clarke's Amazing Spaces and Location, Location, Location and a number of new shows.

Regional press group Archant is planning to centralise production of all its print titles at one site in Norwich as part of a wholesale "audience first" reorganisation. Archant publishes 50 weekly newspapers the south of England and four East Anglian dailies: the "Eastern Daily Press," "Ipswich Star," "East Anglian Daily Times" and the "Norwich Evening News."

Impress, the press regulator that secured royal charter recognition, has been dumped as a sponsor of the British journalism awards. Several of the judges warned they would not continue with the judging process if Press Gazette, which organises the annual contest, kept Impress as a sponsor. They are said to have "felt uncomfortable" and viewed the matter as "a point of principle."

Adidas is helping to clean up the Earth's oceans by using the waste floating around the world to make shoes. The sportswear company has teamed up with Parley for the Oceans, an environmental group that raises awareness of pollution in the ocean, to produce pairs of trainers made from recycled ocean waste.

Coca-Cola has announced the schedule for its Christmas truck tour, which kicks off at Bishop's Square in London on 17 November. The truck will visit another 43 locations, starting with Glasgow the following day, and finishing up in London's Leicester Square on 20 December.

Brands have to show courage and a willingness to take risks if they are to be successful on social media, a senior marketing executive at British Airways has said. Amanda Phillips, the airline's head of omnichannel content and marketing operations, urged marketers not to cling too rigidly to brand guidelines when sending out communications on social channels.

The proliferation of ad blockers is consumer payback because brands have "insulted the audience's attention" for too long. That's the view of the Mondelez marketer attempting to redefine the snacks giant as a "content owner" and transform the organisation's output from "interruptive advertising" which is viewed as a cost by the C-suite to programming that could actually make money.

Google has rejected EU charges that it is abusing its position as the Internet's dominant search engine to suppress rivals in breach of European law. The response marks the latest salvo in a long-running battle between Google and Brussels, which could ultimately result in a fine worth billions.