Campaign
Businesses in the "sharing economy" are entering an era in which they will face greater scrutiny and higher expectations, industry figures have warned, after Uber and Airbnb both suffered regulatory setbacks. An employment tribunal in London last week ruled against Uber in a case that could have implications for other companies in the "gig economy," such as Deliveroo.
Marketing Week
Three is moving away from ad blocking after it "pissed Google off" and "received threats" from brands for its approach to mobile advertising. Speaking at the ad:tech event in London yesterday, Tom Malleschitz, CMO at Three, said the mobile system is broken and that customers are getting annoyed with mobile advertisers.
The Mirror UK
If you have ever dreamed of heading to Italy, sipping on a red wine while looking over the ocean and tucking into a seafood linguine, then the new experience is for you. The restaurant chain has created a 360 dining experience where diners will be given Google cardboard glasses where they can slot in their phones. A link is sent by Carluccio's, which takes you to a VR video.
The Telegraph
Facebook has blocked Admiral from scouring social media profiles to set car insurance prices, forcing the company into a hasty climbdown. The Internet giant said Admiral contravened Facebook's privacy policies, preventing the launch of the technology just hours before it was due to be launched.
Campaign
Sir Martin Sorrell has played down fears of an advertising recession in the UK, has dismissed moving WPP's headquarters overseas because of Brexit, and is preparing to unveil a joint venture with two larger companies on addressable TV.
The Guardian
The culture secretary is expected to announce further consultation on press regulation in an attempt to stop the issue derailing the investigatory powers bill, or snooper's charter. The move by Karen Bradley is likely to be welcomed by the newspaper industry, which is opposed to an amendment in the bill that would introduce legal costs protection for phone-hacking victims.
Marketing Week
CMOs are the first to get fired if a business fails to hit its growth targets, according to a report from Accenture Strategy, which found that 50% of CEOs see CMOs as the primary driver of disruptive growth. But if a company does not achieve that growth, 37% of CEOs said the CMO would be first in the firing line. Chief sales officers at 34% and chief strategy officers at 29% were next in line.
BBC
YouTube has resolved a long-running dispute that prevented many of its clips from being accessible in Germany. The Google-owned video service had been at odds with Gema -- a German rights body representing musicians, composers and publishers -- since 2009. The disagreement had affected clips in which the artists appeared as well as those that used their songs in the background.
Marketing Week
Diageo, which owns brands such as Johnnie Walker, Smirnoff and Guinness, is implementing zero-based budgeting (ZBB) for the first time this year as part of wider plans to be more "cost conscious," which includes forming "deeper partnerships" with fewer marketing agencies. The strategy was introduced in July for the start of Diageo's new fiscal year.
The Drum
Twitter has joined the battle of the bots, announcing the launch of several new features designed to encourage brands to use it as a customer service platform. The social network has ramped up the tools it offers to companies using its direct messaging function in order to reach customers. The fresh features include the introduction of automated "welcome messages" and "quick replies."