• The Sun Is Fastest-Growing News Web Site, Mail Online Is Still On Top
    As "The Sun" approached the anniversary of dropping its online paywall, its Web traffic grew 144.5% to 3.1m global unique browsers per day, according to ABC. "The Evening Standard" was the second-fastest-growing UK newspaper website audited by ABC, up 46% to just under 600,000 unique browsers per day. "Mail Online" was slightly down month-on-month, at 14.3m global unique browser per day.
  • Researchers Claim Couples Buy Brands To Annoy Each Other
    If your husband has once again refused to put his damn Coke can in the recycling bin, you just might express your anger toward him by buying a Pepsi, according to new research. It's called "oppositional brand choice," and it means that when provoked, individuals will choose a brand that is exactly what their partners hate, even if they dislike it too.
  • BBC Secures Wimbledon Until 2024
    Wimbledon will be on the BBC for at least another eight years, it was confirmed on Thursday. The All England Club and the BBC announced a four-year extension to their partnership, taking the deal up to 2024. The alliance, which in 2017 celebrates 80 years of television and 90 years of radio, is the longest in sports broadcasting history.
  • Amazon Expands Video Service With Clarkson's The Grand Tour Launch
    Viewers in 200 countries will be to be able to watch The Grand Tour from December after Amazon announced plans to use Jeremy Clarkson's new motoring show to expand its video service. Clarkson and fellow presenters James May and Richard Hammond announced the expansion in a YouTube video yesterday, amid a marketing blitz including billboards, print, radio and tv.
  • ASA Vows To Ban 'Up To' In Broadband Ads
    UK broadband companies will be made to change the way they advertise their internet speeds, under regulator plans. The Advertising Standards Authority says current descriptions of speeds "up to" a certain amount are confusing and will be changed in 2017. However, the UK watchdog has yet to decide how they will be replaced.
  • Twitter Blocks 'Alt Right' Activists
    Twitter has suspended the accounts of several members of the American alt-right movement, including the leader of a white nationalist think tank. The social network has not given an explanation for its actions. But they come the same week it announced new ways for users to complain about hateful content.
  • #StopFundingHate Warns Brands Over Christmas Backlash
    The annual Christmas ad frenzy has been "brandjacked" by a social media campaign urging brands to "stop funding hate" and pull their advertising from the "Daily Mail," "The Sun" and the "Daily Express." According to figures from Brandwatch, the campaign hijacked 11% of mentions of the John Lewis Christmas campaign.
  • HTC Seeks Agency For Global Launch Next Year
    The company is believed to be looking to appoint a shop by the end of the year. There is no retained agency as it is a project-based pitch. Last year, HTC launched a global campaign created by SapientNitro for its One M9 phone. The ad was the first by the Publicis Groupe agency after winning the brand's EMEA business at the end of 2014.
  • Outdoor Moves Beyond Awareness
    The scale, viewability and dramatic effect of outdoor advertising helps marketers create cut-through and capture consumer attention in a world where other messages struggle to get through. Less appreciated is the variety of marketing objectives it can achieve. As brands have shown recently, outdoor has applications at different stages of the purchase funnel.
  • Creston To Be Bought By Isle Of Man Fund
    Creston, the owner of TMW Unlimited, is to be acquired by Isle of Man offshore fund manager DBAY Advisors for GBP75.8m. The move comes after DBAY upped its share stake in Creston to 28% in April. DBAY has created a new company called RedWhiteBlue Digital Marketing Services Holdings Ltd to facilitate the deal.
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