WPP has called an end to the Brexit shock and upgraded its forecast for the industry. The world's largest marketing services company, which manages more than $100bn (GBP79bn) a year in advertising spend through its Group M media arm, said it was surprised to be upping its forecasts for ad spending in 2016 and 2017, describing the short-term impact of the Brexit vote as negligible.

Facing criticism that fake news on Facebook aided the rise of Donald Trump, founder Mark Zuckerberg has strongly defended his network. Speaking onstage at Techonomy, a technology conference in California, Mr Zuckerberg said Facebook should not be held responsible. "The idea that fake news on Facebook influenced the election in any way is a pretty crazy idea," he said.

"The Alibaba 11.11 festival is huge, at writing it is half way through the shopping day for 2016 and the latest count is that a record $12bn had been spent so far. This year the marketing machine behind the sales day went into overdrive, enlisting Katy Perry for its TV extravaganza, hosting an eight-hour-long shoppable fashion show online."

It's going to be a cold, cold Christmas at ITV. The broadcaster is forecasting a 7% year-on-year drop in fourth-quarter advertising revenues owing to caution from advertisers amid an uncertain political climate. The UK's biggest commercial broadcaster, home to shows such as "Victoria" and "The X Factor," reported a 4% drop in advertising revenue for the third quarter yesterday.

News UK has appointed chief customer officer Chris Duncan as managing director for "The Times" and "The Sunday Times" as the publisher moves ahead with title-specific sales teams. Duncan has been tasked with growing sales and subscriptions of newspaper titles in print and digital, as well as seeking out new revenue opportunities.

Airbnb wants to improve the user experience by encouraging its hosts to "do that little bit extra" and organise personalised trips in cities. Speaking at the BiteLive by creativebrief event yesterday (9 November), Airbnb admitted it is a challenge for the brand to make a "human to human" connection due to its digital foundations.

As more brands turn to real-life people and situations in ads to connect with consumers, "Marketing Week" studies the emotional responses these ads elicit in comparison to big-budget campaigns.

Yesterday, Instagram announced it is updating Stories with the option to tag friends and other users. By adding the customary @ handle, you can share the video with co-stars or intended recipients. Users will now be able to add web links to Stories. This gives the platform plenty of new potential: Musicians can add links to songs or journalists can share links to articles.

Mobile devices have overtaken computers as the primary method of consuming digital media in Britain for the first time. Adults in the UK will spend an average of 2 hours and 29 minutes per day on their mobile phone or tablet in 2016, compared to 2 hours and 16 minutes on their desktop or laptop.

WPP chief Sir Martin Sorrell has revealed his surprise at Donald Trump's shock emergence as the president-elect of the United States, describing it as "effectively a second brexit" that caught both he and the markets off guard.