BBC Trust chair Rona Fairhead has warned culture secretary John Whittingdale not to ignore the views of the public amid reports that some of the 190,000 responses to the government consultation on the BBC were too "left wing." In a letter to the Conservative minister, Fairhead writes that she is "very concerned" that some of the responses since the green paper on the future of the BBC was launched last year might be ignored.

Channel 4 has signed up insurer Allianz to sponsor its coverage of the Rio 2016 Paralympic Games. The broadcaster, which is seeking two sponsors as it did with BT and Sainsbury's for the London 2012 Paralympics, said the deal included Allianz funding a new original shorts series that will air through its on-demand service All 4. The sponsorship deal also includes associated programming such as Adam Hills's The Last Leg Live from Rio.

O2 is bringing back its 'Wear the Rose' campaign for this year's 6 Nations competition, with O2's head of sponsorship Gareth Griffiths claiming the activity "exceeded all our expectations" during the Rugby World Cup, helping to boost its association with the sport and drive footfall into its high street stores.

Commonwealth Games England (CGE) is on the hunt for the first-ever brand sponsor of Team England, promising exposure ahead of and during the 2018 Games in Australia. CGE's search for a partner comes after it brought on sports consultancy Female Sports Group to act as its commercial team. This would be Team England's first sponsor in its 85-year history. CGE told Marketing that it is now open to conversations with brands about potential deals.

Sony has consolidated the bulk of its global entertainment media accounts into OMD after completing its global review, Campaign understands. The Japanese electronic giant's media review spanned its five business divisions, in which all incumbent networks pitched: Carat, MediaCom, OMD and UM. OMD now holds the global Pictures and Music accounts, with the exception of Sony Pictures in North America, which stays with UM. The Omnicom network had held the Pictures and Music businesses in EMEA.

Dr Carl Marci, chief neuroscientist at Nielsen Consumer Neuroscience, has been on the forefront of how celebrities do (or don't) actually enhance a brand's presence -- and specifically, how their contributions affect Super Bowl ads. In its simplest form, he noted, there are no guarantees that celebrities have an impact. Biometric data, from the 2008 to 2015 Super Bowl ads shows that only 33% of ads that feature celebrities (either on-screen or in voiceovers) earn above-average engagement scores.

Volkswagen is attempting to move on from the emissions scandal and rebuild consumers' trust with a Europe-wide brand campaign. DDB Berlin was the principal agency behind the brand campaign, which first aired in the UK on 3 February and will later roll out across various European countries. The emotional ad opens on a young boy in the back seat of his father's VW Beetle and then follows the kid as he comes of age and starts a family of his own. Each life-stage features a different Volkswagen car.

Mobile ad spend is set to overtake press and become the third-largest advertising medium this year, but research published this week claims that over 60% of clicks on mobile display ads are accidental, with "fat thumbs" identified as the prime culprit. Research published recently by location-based advertising outfit Retale suggests a great deal of that amount will be wasted, with 60% of respondents claiming they regularly click on ads unintentionally.

Yahoo is looking increasingly like the loser in the tech battle of software and services, cutting 15% of staff and hinting at a possible sale. Yahoo chief executive Marissa Mayer said the business was exploring a "strategic plan," which includes axing 1700 jobs and possibly packaging up some parts of the business for a sale. The company reported a $4.4bn loss for the last three months of 2015, and wrote down the value of one of Mayer's star acquisitions, Tumblr, by $230m.

"Financial Times" journalists have called off a 24-hour strike after receiving a new pension offer from management, ending the prospect of what would have been the first strike in more than 30 years. FT staff that are members of the National Union of Journalists have been locked in talks with the management, mediated by Acas, for the last two days. The acrimonious battle, which the NUJ has branded a GBP4m "pension robbery", has been running since Japanese group Nikkei's GBP844m takeover of FT Group last year.