• Peugeot Sponsors ITV's Six Nations Rugby Coverage
    ITV has signed a two-year sponsorship deal with Peugeot for its Six Nations rugby coverage. The car brand's media agency, OMD UK, brokered the estimated GBP2 million deal. ITV will air sponsorship bumpers at the start and end of commercial breaks. In addition, online ads and activation, including creative executions, will appear on the broadcaster's online and catch-up platform, The ITV Hub. Havas Worldwide and its digital and data shop, Havas Helia, created the work.
  • Uber Seeks UK Creative Shop
    Uber is looking for a creative agency in the UK as it ventures into above-the-line advertising. The app-based cab service has contacted agencies with a brief to create campaigns improving Uber's brand recognition outside large cities where it is already well-known, such as London. This is the first time Uber has searched for a retained above-the-line agency in the UK and it is handling the process without an intermediary.
  • E.ON Moves Global Media To Dentsu Aegis
    E.ON, the energy company, has appointed Dentsu Aegis Network to handle its global media account. Vizeum will run the UK business, which is worth GBP10 million this year. Dentsu Aegis will oversee media in Germany, Sweden, the Czech Republic, Austria and Hungary. WPP's MediaCom previously held the account. The shop beat the incumbent, Initiative, in a pitch in 2008.
  • BBC To Retain Olympics Broadcast Rights Until 2024
    The Olympics will remain on the BBC until at least 2024 after the corporation agreed a deal with the U.S. broadcasting giant Discovery to sub-license the rights. Last year the BBC lost control of the future destiny of Games coverage after Discovery won the pan-European rights from 2018 onward, and 2022 in the UK, in a GBP920m deal. But, despite wider pressure on the BBC's budgets, it has now agreed a deal that will ensure it has live coverage of the Olympics until at least 2024.
  • BT Denies Major Outage Was Caused By A Cyberattack
    BT has suffered a massive network outage leaving millions of users without access to the Internet -- but it maintains the problem was not caused by hackers. The Internet provider previously confirmed that it was hit with a crash but told Mirror Online that wasn't the result of a security breach. "There is no evidence at this stage to suggest that we were subject to a malicious attack," a spokesperson said.
  • Innocent Founder Warns Of Red Tape 'Insanity' If Britain Leaves The EU
    Richard Reed, Innocent co-founder and deputy chair of Britain Stronger in Europe, argues that Britain leaving the EU would create 'insane' red-tape for businesses. Reed warned Marketing at the Business Funding Show of the dangers of leaving the EU and its "complete and unfettered access to one set of regulations for 27 countries". "We [Innocent] do business with 16 countries in the EU and one that is out. For the one that is out we have to hand sticker every single bottle with a bit of extra labelling -- it is insane."
  • Cadbury Lifts The Lid On The New Milk Tray Man
    Cadbury, the Mondelez International confectionery brand, has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man. McBride will bring the iconic figure to the 21st century. He will also show a caring and sensitive side, as well as going to extreme lengths to deliver the box of chocolates to women much like the previous Milk Tray Men. McBride fought off competition from 20,000 people and takes over from James Coombes, the previous Milk Tray Man. The campaign kicked off in October last year.
  • Global To Launch Heart Extra Radio Station
    Global is launching a new radio station called Heart extra with a breakfast show from Jamie Theakston and Emma Bunton. The station will be available on the national Digital One DAB radio platform, and kicks off at 6am on 29 February. Global said the channel will play "even more hits" and "more music variety" from the 80s to the present day." Jenni Falconer, Mark Wright and Jason Donovan are also on the lineup of presenters.
  • Thursday's FT Strike Gets MP Backing
    "Financial Times" journalists are set to hold a 24-hour strike all day on Thursday in protest at changes to their pensions. Union officials were today involved with talks with management moderated by ACAS. Further pressure was placed on Nikkei, the new owners of the "FT," by an early-day motion tabled in the Commons which has so far been signed by four Labour MPs and one Conservative.
  • Freeview Calls Creative Review
    Freeview and Leo Burnett London are parting ways as the free-to-air TV platform begins a review of its creative account. Leo Burnett London has worked on the account since 2011, but Freeview has kicked off a review of its creative account. Leo Burnett London is not repitching for the business. The process is being handled by AAR.
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