The Guardian
Netflix has confirmed that it will show Chris Evans's 'Top Gear' internationally, which will put it in direct competition with Jeremy Clarkson's new motoring show on rival Amazon. Ted Sarandos, Netflix's chief content officer, said on Tuesday that the revamped BBC2 motoring show will be made available on the streaming service as it falls under the existing deal it has with the BBC.
The Guardian
The BBC and BT Sport have extended their deal to air the FA Cup until 2021 and pledged to increase coverage of women's football. The three-year extension to the existing GBP200m-plus deal, which was struck in 2013 and brought the world's oldest knockout cup competition back to the BBC after seven years, is crucial for the increasingly cash-strapped corporation.
Marketing Week
Asos saw 50% of its sales come through a mobile device in February, with the online fashion retailer reporting 3.2 million downloads of its mobile app in the six months to 29 February. Speaking on an analyst call yesterday, Asos chief executive Nick Beighton said the brand was only "scratching the surface" when it comes to m-commerce.
Campaign
Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week. The photo-sharing Web site is working with the companies to help businesses grow their paid, earned and owned media on its platform.
The Times
Britain's competition watchdog has written to Margrethe Vestager, the European Commissioner, to urge her to scupper Three's takeover of O2 to "prevent long-term damage to the UK mobile telecoms market." The move to try to intervene in the process is the latest step by UK regulators to exert influence over Brussels, which is ruling on the GBP10.25 billion takeover.
Campaign
Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank. The digital display ads combine local maps with 3D buildings and data about the number of people buying houses, getting married or starting a business in that location. The ads will be targeted to users' profiles and locations.
Campaign
McCann has retained Aldi's creative advertising account after a competitive pitch. The pitch was run by Isba and concluded at the end of last week. McCann beat Saatchi & Saatchi, Mother, Havas Worldwide London, and J Walter Thompson London to win the pitch.
Marketing Week
The UK advertising industry's GBP4.7bn contribution to the nation's exports is set to grow by 54% over the next five years to GBP7.2bn, meaning that policymakers must take note of its impact on the UK economy. The data is published today alongside a new report exploring the global impact of UK advertising by think tank Credos, commissioned by the Advertising Association.
Marketing Week
Tesco is trying to poach customers from Sainsbury's after Britain's biggest supermarket said it would accept coupons from its rival's recently ended 'Brand Match' scheme. Sainsbury's is ending the Brand Match programme, which allows customers to claim money back on a wide selection of branded products if their shop would have been cheaper at Asda, from 27 April.
Telegraph
Netflix is raising its monthly price for UK users who are signed up to the TV streaming service's legacy subscription package. The change is expected to come into effect at the beginning of May, when those people who pay GBP5.99 for Netflix's Standard package will either be docked of HD and the ability to watch on multiple screens simultaneously, or raised up to GBP7.49 a month.