Younger viewers have turned off linear TV in their droves with a third of all TV watching among 16- to 24-year-olds now via on-demand services such as the BBC's iPlayer and House of Cards broadcaster Netflix. Media regulator Ofcom said there was a "widening gap" between the habits of younger and older viewers with a "substantial fall" in viewing on TV sets.

The study found that 69% expected the decision to leave the EU to have a negative impact on brands, 56% predicted a negative impact on the cost of products and services, and 45% thought it would hit spending. But 71% said that brands could play a vital role in educating them on what Brexit means for their products and services.

Maxus UK has expanded into Scotland with a tech-focused media specialist division, headed up by former Mediacom Dublin chief Andrew Dunn. Dunn, who opened the sister WPP media buyer's office in Ireland in 2008, will be supported by a team of five at Maxus Scotland, based in Edinburgh, which will offer a technological and data-driven method of media buying.

"The Economist" grew profits to more than GBP60m last year, overcoming an 18% fall in print ad revenues by focusing on pushing its premium print and digital subscription packages to readers. The Economist Group managed to boost operating profit from GBP59.3m to GBP60.6m in the year to the end of March, a creditable performance given the pressures facing publishers.

Amazon is set to hold Prime Day, its annual one-day sale event to rival Black Friday, on July 12 this year. Prime Day was held for the first time last year -- Amazon's 20th anniversary -- during which the retail giant sold 398 items a second. Last year, there were thousands of deals, offered every 10 minutes, and Prime Day smashed all sales records.

Media buyers are no longer generating the biggest profit margins in the marcoms sectors due to a long-term squeeze, according to new research from Kingston Smith, which shows that PR agencies are generating the highest profit margins at 13% for the first time. This is calculated by dividing total operating profit for the firms by their total gross profit.

The partnership deals will see bet365 sponsor Monday and Friday night games -- marking the first time the Premier League has had regular Friday fixtures. Bet365 will also sponsor all games shown on the dedicated Sky Sports channel provided to commercial premises. Nissan, meanwhile, will sponsor all Saturday and Sunday matches.

Client-side marketers and agency representatives have launched a fierce critique of the way business is currently pitched and won, ranging from vague briefs and onerous contract terms to poor work that ignores a brand's uniqueness or its customers' needs.

Manchester City has hired an 18-year-old gamer to represent the football club at eSports tournaments and fan events. Kieran 'Kez' Brown will play for the team on the world's dominant football game Fifa 16, live streaming on Amazon's gaming site Twitch and making videos for the club's YouTube channel.

The research, which was conducted among 1,100 16- to-24-year-olds by Channel 4 and Starcom, aims to expose what young consumers value most and how advertisers can engage with them. And 90% of the young people polled agreed that security is very important to them, with 55% stating it had become even more important in the past year.