Ewan McGregor has refused to appear on "Good Morning Britain" after realising it was co-hosted by Piers Morgan. The actor, who is currently promoting the long-awaited Trainspotting sequel, T2, had been due to appear yesterday but dropped out at the last minute in protest at Morgan's comments about the women's marches that took place around the world on Saturday.

The partnership will see the league and the Mondelez brand create a "bespoke" element of Mondelez community programme Health for Life. The Health for Life community programme, which will provide tailored sessions focused on healthy lifestyles for 600,000 schoolchildren. Global lifestyle marketing agency MKTG will be the lead agency activating the partnership.

Starcom has won Merck Consumer Healthcare's estimated GBP50m media account outside the US in a global consolidation. The Publicis Media agency already looked after Merck's healthcare brands, including Seven Seas, Neurobion, Bion3, Nasivin and Femibion, in a number of markets and won the account after a competitive pitch.

Arron Banks, the biggest financial backer of the Brexit campaign, has launched a Web site. The site's editor and co-owner, Nigel Heaver -- a former press adviser to Nigel Farage -- said the site, called Westmonster, would funnel the different people who backed Brexit into one place using tactics learned from US sites Breitbart and the Drudge Report.

Disney, fresh off the release of "Rogue One: A Star Wars Story," has activated the marketing for its next movie in the Star Wars series. On Monday 23 January, the company revealed the name of the second movie in the latest trilogy. It has been officially branded "The Last Jedi." The reveal from Lucasfilm also displayed a title card imbued with a red font for the first time.

The high price tag of education, fierce competition within the sector and the Brexit vote have combined, meaning that universities need to work harder than ever to attract Gen Z students. Engaging Millennials is part of the job description for marketers in the university sector.

Industry bodies have welcomed the inclusion of the creative industries as one of the five key sectors recognised in the government's industrial strategy consultation announced today. Prime Minister Theresa May is due to unveil a more interventionist industrial strategy as the UK looks ahead to life after the country leaves the European Union.

Nearly three-quarters (73%) of the 285 media and marketing deals that happened in the UK last year had a digital focus, according to a study by accountancy firm Kingston Smith. "Within the marketing services sector, agencies with excellent digital capabilities were unsurprisingly in highest demand with digital agencies making up 53% of deals," noted the firm's report.

Financiers are losing confidence in the economy, and one of the country's most closely watched forecasting panels has predicted a three-year grind of slow growth. The gloomy expectations come as officials prepare this week to publish their first estimate for growth in the final quarter. This is expected to slow slightly from 0.6% in the second and third quarters to 0.5% in the fourth quarter.

A quarter of all UK credit and debit card transactions were contactless in November, propelling spending by that payment method to a new record. According to The UK Cards Association, 325 million purchases were made in the UK in November 2016 using cards' contactless option, accounting for 25% of all card payments during the period.