Twitter failed to attract new users in Q2, despite seeing a 6% rise in the first quarter this year, "The Telegraph: reveals. Instead, users level remained at 328m and revenue dropped 5% year-on-year. The result was a 12% drop yesterday in the social media platform's share price.
Tech start-up Like No Other is trying to get Manchester's millennials more interested in local news. Funded by Google, the start-up is using ten beacons around Manchester to beam hyperlocal stories from the Manchester Evening News to passersby.
The Chairman of ITV has said the broadcaster will never follow the BBC's lead and publish how much its top stars earn.
"The Drum" is reporting that ITV will seek to make up for declining ad revenue by making Virgin Media pay more to carry its channels. The sites predicts this will either lead to Virgin having to pay more to run the channels or force it to drop them from its cable tv lineup.
YouGov's first Global Brand Health Rankings has placed Google in top spot, followed by YouTube, Facebook and then Samsung, Campaign reveals. The top ten is tech-dominated until positions eight, nine and ten, which are filled by Toyota, Adidas and Colgate, respectively.
Sky is adding customers and boosting revenue, but the cost of Premier League rights has seen a 14% dip in operating profits. The Guardian reveals the satellite tv platform is now in a tech race with Amazon and Netflix as it announces its intention to hire 300 new technical staff to keep pace with its American video-on-demand rivals.
Adland has hit a tipping point. For the first time, half of all UK ad spend was online, according to AA/Warc's figures for first-quarter 2017. Campaign reveals that internet ad spending was up 10% year-on-year, and in particular, mobile ad spend was up 36%. Overall ad spending was up 1.3% -- a fifteenth consecutive quarter of growth, but the smallest increase in four years.
Ford has launched a digital outdoor campaign for its new Fiesta model which, "The Drum" claims, can display a mobile ad on smartphones belonging to people whom its geofencing technology detects have consumed content that is relevant to the car.
As soon as it emerged, yesterday, that The Guardian's voluntary membership scheme had helped to cut its losses by a third, "The Telegraph" started reporting that its rival, free newspaper has a "Plan B," which would erect a paywall around its content.
The&Partnership has poached Havas' global creative director, Andre Moreira, to head up the creative arm of Team Toyota, which the WPP agency has embedded within the car marker. The Drum reveals the new team was set up shortly after the GBP240m a year account was won by The&Partnership last year.