• John Lewis' Christmas Ad Agency Looks To China For Growth
    The agency that is famous for bringing us the John Lewis Christmas ads, adam&eveDDB, is reported in Mediatel to be looking to China to fuel post-Brexit growth.
  • Aggregate IQ Spent $2m On Facebook Brexit Campaign
    Canadian firm Aggregate IQ spent $2m on pro-Leave Facebook ads ahead of the Brexit vote, Netimperative reveals. However, Facebook reveals that there are no records of Cambridge Analytica having done the same.
  • UK's ICO Considers Legal Action Against Aggregate IQ Over Brexit Data
    The Information Commissioner is considering legal action against Canadian data business Aggregate IQ (AIQ), the BBC reports. The UK's privacy watchdog has revealed that it has been angered by AIQ not helping in its data enquiry, which also involves Cambridge Analytica, saying its actions were taken beyond the legal reach of the ICO.
  • ITV Picks Uncommon To Redefine Its Brand Strategy
    ITV has appointed Uncommon to work with its marketing team ahead of a brand strategy refresh, "Campaign" reports. Uncommon won a competitive pitch. GoodStuff will remain as the television channel's media planner and buyer.
  • EU Wants 30% Of Netflix And Prime Content Made In Europe
    A new law being drawn up in Brussels will dictate that 30% of content on streaming services is made within the EU, "The Guardian" reports.
  • Dentsu Aegis Network North CEO Suddenly Departs
    Dentsu Aegis is not commenting on why Elliot Muscant, chief executive of Dentsu Aegis Network North, has suddenly stepped down and left the company. The network is the UK's largest regional ad agency group outside London.
  • Why PAMCo Is Good News For Publishers
    Mediatel takes an informed look at why PAMCo, the organisation that replaces the National Readership Survey, is such a positive development for newspapers and magazines. Moving beyond print to include digital devices reflects the way that modern readers consume content, it concludes.
  • UK Government Puts GBP300m Into AI
    The Government has announced it will pump GBP300m into AI research in a bid to make the UK a centre of excellence for the emerging technology, "The Telegraph" reports.
  • Facebook Promises Transparent UK Political Ads For 2019
    Facebook is vowing to make political advertising more transparent by 2019, the BBC reports. All such ads will need to display that they are "political" and will only be accepted from verified accounts. A record will be kept of how much money has been spent on each political ad and how many times it was seen.
  • Bus Shelter Uses Cooking Smells To Promote Vegan Cookbook
    Just when you thought you'd heard of every clever outdoor tactic, along comes a bus shelter ad that pumps out the smells of vegan cooking. Netimperative has the details on a campaign designed to boost sales of vegan cookbook "Bosh!" which is published by HarperCollins.
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