• Havas Is Assisting Authorities After Vincent Bollore Arrest
    Havas has announced that it is helping the police with their investigation into political advertising malpractice, following the arrest of Vincent Bollore. When it was part of Bollore Group, Havas is believed to have been involved in advertising campaign in Guinea and Togo for below-market rates. Vincent Bollore denies all allegations made against him, "Campaign" reports.
  • 'The Guardian' Halves Its Losses, Predicts Profit This Year
    "The Guardian" is reporting today that its parent company -- Guardian News & Media (GNM), which also publishes "The Observer" -- has halved its losses and is on course to break even this year. The report indicates revenue has grown faster than expected, but also the paper has managed to save GBP20m from its cost base, which is greater than was expected.
  • Comcast Offer Sees Sky Drop Its Recommendation For Murdoch's Offer
    It's official -- there is a bidding war for Sky. The Times, owned by Rupert Murdoch's News UK, reports that Sky has dropped its recommendation of Murdoch's GBP18.5bn offer for the company, now that Comcast has a formal all-cash offer of GBP22bn on the table.
  • Press Freedom Index Puts UK At 40th Spot, US Slips To 45th
    The UK had held a steady position of 40th out of 180 countries in the Press Freedom Index from Reporters Without Borders, "Press Gazette" reports. The US, under Donald Trump, has slipped two places to 45th. Norway and Sweden top the table with North Korea in last place.
  • Spotify Launches Ad-Supported Free Personalised Streaming App
    Spotify has launched a new ad-supported streaming app, which allows users to put together personalised streaming lists for no cost, "The Drum" reports.
  • Brands Tie In Advertising With Arrival Of Royal Baby
    If you're looking for a roundup of how big brands tried to associate themselves with the royal birth, "Campaign" is the place to head. There are baby wipes, prams, champagne and even an ad for Amazon's Echo Spot.
  • Global Streaming Revenue Larger Than CD Sales For First Time
    Global revenue from streaming overtook sales of physical CDs last year for the first time, "The Guardian" reports. Streaming now accounts for 38% of all music revenue and CD sales 30%, the paper reveals.
  • Instagram Rises, Snapchat Falls In Influencer Marketing
    Instagram is on the rise and Snapchat and YouTube are taking a dive in terms of influencer channels, "Campaign" reports. The Activate 2018 State of Influencer Marketing report showed a decline of interest in Snapchat, while Facebook, Pinterest and Twitter are largely unchanged in the middle.
  • Russia World Cup -- Challenge Or Opportunity?
    "Marketing Week" takes a hard look at Russia 2018 to point out that while there are huge opportunities there are also massive risks with the event, including feared hooliganism as well as racist and homophobic sentiments.
  • WhatsApp Lifts Minimum Age To 16
    WhatsApp will ban anyone in Europe under 16 from using the app next month when GDPR becomes law, "Sky News" is reporting.
« Previous EntriesNext Entries »