Campaign
"Campaign" has news from the ASA. It has banned ads by Cadbury chocolate and Chewits sweets, which were clearly aimed at under 16s and thus broke new regulations on targeting junk food to children online.
The Drum
"The Drum" is posing an interesting question to digital marketers this week. Is reach a vanity metric that just shows a message was widespread? Does it actually mean anything unless it is coupled with metrics that examine how well the message was received?
NetImperative
It isn't just the obvious sites that do well for traffic spikes during big sporting events such as the World Cup. Research from The Trade Desk shows that cooking sites doubled in visits during the Champions League final in May, while technology sites shot up 158% during the French Open tennis tournament, Netimperative reports.
Sky News
WPP is in a EUR300m bidding war with its former head, Sir Martin Sorrell, to take control of Dutch digital agency, MediaMonks, according to "Sky News."
Marketing Week
"Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has developed for all executives across its marketing suite to measure digital marketing effectiveness in real-time.
The Telegraph
MPs should quit social media to protect their mental health, the parliamentary watchdog has decided, "The Telegraph" reports.
Press Gazette
"Press Gazette" is reporting on a defining decision reached by the European Court of Human Rights, which maintains that the public's right to access news archives is superior to a criminal's right to be forgotten. The case was centred on two German men convicted of murder who were attempting to force internet companies from revealing the nature of their crime.
Campaign
Digitas' Chief Executive, Michael Islip, is leaving the company to pursue "outside interests" and Danielle Basill, the firm's COO, is being promoted to replace him, "Campaign" reports.
The Drum
As Wimbledon started yesterday sports fans watched the tennis and marketers marvelled at Roger Federer stepping out in a new Uniqlo outfit. "The Drum" reveals that the tennis star has signed up as an ambassador to the brand, leaving behind Nike, just in time for the iconic tournament.
The Drum
Diageo has revealed to The Drum that it is vetting its agency roster by asking to see diversity plans and admits that in some cases it has been met with some very blank faces.