• Cadbury Among First Brands Ruled Against By ASA Over Marketing To Children
    "Campaign" has news from the ASA. It has banned ads by Cadbury chocolate and Chewits sweets, which were clearly aimed at under 16s and thus broke new regulations on targeting junk food to children online.
  • Does Reach Mean Anything? Or Is It Just A Vanity Metric?
    "The Drum" is posing an interesting question to digital marketers this week. Is reach a vanity metric that just shows a message was widespread? Does it actually mean anything unless it is coupled with metrics that examine how well the message was received?
  • Food, Travel And Tech Sites Doing Very Well From Big Sport Events
    It isn't just the obvious sites that do well for traffic spikes during big sporting events such as the World Cup. Research from The Trade Desk shows that cooking sites doubled in visits during the Champions League final in May, while technology sites shot up 158% during the French Open tennis tournament, Netimperative reports.
  • WPP And Sorrell Lock Horns In Bidding For Dutch Agency
    WPP is in a EUR300m bidding war with its former head, Sir Martin Sorrell, to take control of Dutch digital agency, MediaMonks, according to "Sky News."
  • L'Oreal Unveils Real-Time ROI Tool
    "Marketing Week" reports on a tool, dubbed "Cockpit," that L'Oreal has developed for all executives across its marketing suite to measure digital marketing effectiveness in real-time.
  • MPs Told They Should Quit Social Media
    MPs should quit social media to protect their mental health, the parliamentary watchdog has decided, "The Telegraph" reports.
  • Right To Be Forgotten Overruled By European Court
    "Press Gazette" is reporting on a defining decision reached by the European Court of Human Rights, which maintains that the public's right to access news archives is superior to a criminal's right to be forgotten. The case was centred on two German men convicted of murder who were attempting to force internet companies from revealing the nature of their crime.
  • Digitas UK Chief Executive Departs
    Digitas' Chief Executive, Michael Islip, is leaving the company to pursue "outside interests" and Danielle Basill, the firm's COO, is being promoted to replace him, "Campaign" reports.
  • Federer Unveils New Uniqlo Look At Wimbledon
    As Wimbledon started yesterday sports fans watched the tennis and marketers marvelled at Roger Federer stepping out in a new Uniqlo outfit. "The Drum" reveals that the tennis star has signed up as an ambassador to the brand, leaving behind Nike, just in time for the iconic tournament.
  • Diageo Asks Agencies For Diversity Plans
    Diageo has revealed to The Drum that it is vetting its agency roster by asking to see diversity plans and admits that in some cases it has been met with some very blank faces.
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