A Mediatel debate at Dmexco led to the conclusion that a crisis of trust between advertisers and agencies, plus the availability of ad tech, means the greatest threat to agencies is now brands bringing their advertising and marketing efforts in-house.

Unilever's marketing boss Keith Weed is warning influencers that the only way brands can work with them is for fake followers to be culled. Writing in "Marketing Week," he praises some early work done through Instagram on culling the bots, but says more needs to be done across multiple platforms, in collaboration with brands, to guard against rogue operators selling traffic and followers.

F1 is to allow sponsorships from betting brands, "The Drum" reports. The move comes as new owners Liberty Media have signed a deal, believed to be worth up to $100m, to allow Interregional Sports Group (ISG) to sell sponsorships with the previous ban on betting companies removed.

According to "The Sun," it could be a Christmas ad battle between Elton John and Take That as M&S are rumoured to be signing up the famous band just a week after it was confirmed Elton John will the face, and voice, of John Lewis' campaign.

Netimperative has some good news for online publishers. According to the Digital Publishers Revenue Index (DPRI), from the Association for Online Publishing (AOP) and Deloitte, revenue is currently up 6.8% year-on-year. The increase has been driven by online subscriptions and display.

Only 10% of advertisers and agencies believe there is a good level of trust in their relationship, a significant decline from the figures revealed by ID Comms two years ago, when it published its first Global Media Transparency Survey, "The Drum" reports.

It was a great night British talent at the Emmys topped by Claire Foy (The Crown) and Thandie Newton (Westworld) winning Best Actress and Best Supporting Actress. The Telegraph has news of more British awards, including Black Mirror and Last Week Tonight With John Oliver.

Tony Hall, the Director General of the BBC, is calling for the Government to regulate the streamers to the same extent as domestic broadcasters, "The Guardian" reveals. He is claiming regulations which only apply to UK channels, and not the likes of Netflix and Amazon, are unfair.

"Marketing Week" has a roundup of Dmexco, kicking off with the observation this year seemed a little quiet, again, with seemingly not so many marketers making the trip to Cologne. Nevertheless, it was a busy couple of days dominated by voice, GDPR and blockchain, the site reports.

Shoe retailer, Russell & Bromley, has appointed IPG's Reprise to handle digital media, "Campaign" reports. The brief involves SEO, website development, programmatic and paid social.